Mumbai: JioStar, the official broadcaster and streaming partner for the TATA IPL 2026, has announced a robust roster of 27 sponsors for the upcoming season, reinforcing its position as one of India’s most impactful platforms for large-scale brand engagement.
Spanning diverse sectors including AI, consumer electronics, EV, and FMCG, the sponsor line-up highlights the league’s growing appeal across categories and its ability to deliver unmatched advertising reach.
Leading the roster as Co-Presenting Sponsors are Google Search AI Mode, marking a significant moment for AI in cricket advertising, along with Campa Energy, Havells & Lloyd. At the Co-Powered tier, brands such as Birla Opus, Hero MotoCorp and Amazon.in further strengthen the mix of legacy and new-age advertisers.
The breadth of participation is reflected in a wide spectrum of Associate Sponsors including Association of Mutual Funds in India (AMFI), Asian Paints, Vimal Elaichi, SuperMoney, MRF, Flipkart Minutes, Gillette, Vida, RuPay, Mondelez, Mother Dairy, Groww, Rapido, Muthoot Finance, Sunfeast YiPPee!, Google Pay, TVS EV, Angel One, Campa Sure and Amul. Notably, Amul will present the Cricket Live show, while Google Search AI Mode will present the Match Centre Live show.
At the core of this momentum is JioStar’s integrated television and digital ecosystem, enabling seamless brand engagement across screens and geographies. With immersive viewing formats, personalised experiences, and interactive features, the network aims to make this season one of the biggest yet in terms of reach and engagement.
“The strength and diversity of this year’s sponsor line-up reflects the continued confidence advertisers place in JioStar. Following India’s historic ICC T20 World Cup triumph and the emergence of a new galaxy of stars, fans will now see these heroes back in action across franchises, making the TATA IPL an incredibly compelling proposition — one that brands have been quick to recognise,” said Anup Govindan, Head of Sales – Sports, JioStar. “What’s particularly encouraging is that this confidence has held firm even against a challenging global macroeconomic backdrop, the commitment our partners have shown is a powerful testament to the unmatched value the TATA IPL on JioStar network delivers.”
As the tournament approaches, JioStar remains focused on delivering a seamless and high-impact experience for both viewers and advertisers, further cementing its leadership in building a unified, cross-screen ecosystem for live sports and entertainment in India.
