Ahmedabad: Gujarat Titans are entering the TATA IPL 2026 with a robust partner ecosystem of 37 brands, reflecting strong momentum, sustained trust, and an evolving commercial strategy.
Since their title-winning debut in 2022, Gujarat Titans have focused on building a franchise rooted in consistency and a fan-first approach. This year’s partner portfolio, comprising a mix of long-term associations, renewals, and new partnerships, underscores the team’s growing credibility and ability to deliver long-term value.
At the core of the ecosystem is a strong on-kit presence led by Birla Estates as Principal Partner, occupying the front-of-jersey slot. The lineup is further strengthened by continued associations with Torrent, BKT Tyres, Jio, Astral Pipes, and Livpure, reflecting sustained brand confidence.
New on-field integrations include Google Pixel, Grew Solar, and IGI, enhancing visibility across match-day assets. Equitas has also deepened its association by moving from helmet branding to the team jersey.
Beyond on-kit partnerships, the franchise has expanded into a diversified ecosystem. Global technology platforms such as Google (Search & Gemini) are driving digital engagement, while AirAsia adds a travel and lifestyle dimension.
The broader portfolio includes consumer-facing brands like Campa, Budweiser 0.0, Amul, Dream11, and Scapia, alongside youth-focused platforms such as Krafton (Real Cricket), Pokémon, and Big Ant, integrating gaming and interactive entertainment into the fan experience.
The franchise has also expanded into service-led and emerging categories with partners including Bharat Taxi, Finkeda, Next Care Inc., HCG Hospital, and Max Fresh.
Fan engagement remains a key pillar, with BookMyShow continuing as the Ticketing Partner, and radio collaborations with Radio Mirchi and Fever enhancing regional reach.
Extending beyond the stadium, Gujarat Titans are also building a growing retail and merchandise footprint through partnerships with T10, EM, Hapipola, Baller Athletik, Versant, Chupps, Cricket Icons, and Valiente.
Commenting on the partnerships, Arvinder Singh, Chief Operating Officer, Gujarat Titans, said, “We are happy to be associated with a growing number of partners year-on-year who align with the Gujarat Titans ethos and continue to place their trust in us. This shared belief allows us to build deeper, long-term relationships that go beyond visibility, and focus on delivering consistent value both on and off the field.”
With a steadily expanding partner base and a clear focus on long-term value creation, Gujarat Titans continue to strengthen their commercial footprint, positioning themselves as a scalable platform for brands within the IPL ecosystem.
