Saturday, May 23, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Mumbai Indians partners with Colgate Total to integrate oral health into player performance framework

by MN4U Bureau
March 27, 2026
in Marketing
Reading Time: 2 mins read
A A
Mumbai Indians partners with Colgate Total to integrate oral health into player performance framework
Share Share ShareShare

Chennai: Mumbai Indians has partnered with Colgate Total as its Dental Performance Partner, bringing preventive oral care into the spotlight as part of athletic preparation for the 2026 season.

As part of the collaboration, Colgate Total has introduced the PLOT (Performance Linked Oral Test) initiative—a comprehensive oral health screening framework designed to proactively assess and maintain peak dental health among players. The programme integrates oral health into the team’s broader performance ecosystem, recognising its role in endurance, recovery, and overall fitness.

The initiative is grounded in scientific evidence that highlights the link between oral health and systemic well-being. Germ build-up in the mouth can lead to inflammation, which may impact recovery and athletic performance, making preventive dental care a critical component of sports science.

Under the programme, Dr Moez Khakiani will lead comprehensive dental screenings for the team using advanced intraoral scanning technology alongside WHO-based oral health assessments. The screenings aim to identify and address potential issues that could affect players’ performance during the high-intensity season.

Supporting the initiative is Colgate Total’s patented formulation, positioned as being 3X more effective at fighting germ build-up—the root cause of most dental problems—further reinforcing its role in preventive care.

Gunjit Jain, EVP, Marketing, Colgate-Palmolive India
Gunjit Jain

Gunjit Jain, EVP, Marketing, Colgate-Palmolive India said, “At Colgate, we are constantly creating awareness about the role that Oral Health can play in elevating people’s lives. While athletes have long optimized sleep and nutrition, Oral Health remains the ‘hidden edge’ in sports. By partnering with Mumbai Indians – the ultimate personification of performance – we are making this hidden edge mainstream. The link is rooted in science: germs in the mouth can enter the body, impeding muscle recovery and stamina.

This is more than a campaign, it’s a shift in the performance paradigm – starting with mandating dental tests for all players and providing them with our most superior technology, Colgate Total, which fights germ build-up 3x better, preventing 8 dental problems. We are proud to support the MI squad and encourage other teams to PLOT along for peak on-field performance.”

Ben Langley, Head – Sports Science & Medicine, Mumbai Indians added, “In elite sport, marginal gains are the difference between winning and losing. The mouth is a critical gateway; oral germs can trigger systemic inflammation that directly impacts musculoskeletal recovery and cardiovascular efficiency. Our partnership with Colgate Total allows us to continue to take a science-led, preventive approach to player health, and perform at their absolute best throughout the high-intensity season.”

Tags: Ben LangleyDr Moez KhakianiGunjit JainMumbai Indians

RECENT POSTS

Meta Fashion
Marketing

Meta Fashion secures Lumikai-led funding to expand virtual fashion across UGC platforms

May 23, 2026
0

Delhi: Lumikai has led an approximately $400K pre-seed funding round in Meta Fashion, a new-age digital fashion platform building what...

Read moreDetails
Coca-Cola India celebrates 50 years of Maaza® and India’s enduring love for mangoes
Marketing

Coca-Cola India celebrates 50 years of Maaza® and India’s enduring love for mangoes

May 23, 2026
0

Mumbai: The Coca-Cola Company India is celebrating 50 years of Maaza serving India with its signature taste of aam. Since...

Read moreDetails
TechnoSport rides IPL Buzz with metro train wrap campaign across three Southern cities
Marketing

TechnoSport rides IPL Buzz with metro train wrap campaign across three Southern cities

May 23, 2026
0

Bengaluru: TechnoSport has rolled out a large-scale metro branding activation across Hyderabad, Chennai, and Bengaluru as part of its broader...

Read moreDetails
GIVA
Marketing

GIVA names Kriti Sanon as Brand Ambassador, launches ‘Style, Sealed in Silver’ Campaign

May 22, 2026
0

Bengaluru: GIVA, a fine jewellery brand, has announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest...

Read moreDetails
HSBC
Marketing

HSBC Rugby Premier League announces Bisleri as Official Hydration Partner

May 22, 2026
0

Mumbai: Ahead of the second season of the HSBC Rugby Premier League (RPL), Bisleri has been announced as the league’s...

Read moreDetails
Lay’s
Marketing

Lay’s Mini Stix marks PepsiCo’s entry into India’s stick-format potato snacking category

May 22, 2026
0

Mumbai: PepsiCo India has announced the launch of Lay’s® Mini Stix, marking the brand’s entry into the stick-format potato snack category...

Read moreDetails

LATEST NEWS

Ipsos Gender Equality in India Survey 2026

Six in ten realists embrace AI while driving collaboration at work: Ipsos

May 23, 2026
Six Fields

Six Fields turns every cricket moment into a shared celebration with #CheersForMore Campaign featuring Anil Chaudhary

May 23, 2026

ANALYSIS

Ipsos Gender Equality in India Survey 2026
Analysis

Six in ten realists embrace AI while driving collaboration at work: Ipsos

May 23, 2026
0

New Delhi: Ipsos has released its Generations Report 2026, examining the demographic, workplace and behavioural shifts reshaping societies, economies and...

PEOPLE

Dayanidhi Maran and son Karan set to launch Digital Entertainment Venture
People

Dayanidhi Maran and son Karan set to launch Digital Entertainment Venture

May 23, 2026
0

Chennai: Former Union Minister Dayanidhi Maran and his son Karan Dayanidhi Maran are set to launch a new digital entertainment...

MARKETING

Meta Fashion
Marketing

Meta Fashion secures Lumikai-led funding to expand virtual fashion across UGC platforms

May 23, 2026
0

Delhi: Lumikai has led an approximately $400K pre-seed funding round in Meta Fashion, a new-age digital fashion platform building what...

Subscribe to Newsletters

ADVERTISING

Goafest 2026
Advertising

AI is no longer just a discussion point but an integral part of business, creativity, and everyday workflows: Rana Barua at Goafest 2026

May 22, 2026
0

Mumbai: In addition to the keynote sessions and panel discussions, Day three also featured a keynote on Micro and Macro...

PRINT

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show
Print

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show

May 21, 2026
0

Mumbai: The ABBY Creative Awards 2026 Powered by One Show has announced its Publisher of the Year results at Goafest...

AUTHOR'S CORNER

Why Improving Lead Quality Is Becoming More Important Than Increasing Lead Volume
Authors Corner

Why Improving Lead Quality Is Becoming More Important Than Increasing Lead Volume

May 22, 2026
0

As consumers become more conscious about data privacy and platforms tighten access to user-level signals, reaching the right customer through...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ZEE5 UK partners Narrative Entertainment to bring mainstream UK channels to Indian streaming platform

Zee Entertainment wins Broadcaster of the Year at ABBY Awards 2026 for fourth consecutive year

May 23, 2026
Ipsos Gender Equality in India Survey 2026

Six in ten realists embrace AI while driving collaboration at work: Ipsos

May 23, 2026
Six Fields

Six Fields turns every cricket moment into a shared celebration with #CheersForMore Campaign featuring Anil Chaudhary

May 23, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.