Mumbai: boAt, India’s leading audio wearables brand, has announced the continuation of its long-standing partnership with Royal Challengers Bengaluru (RCB) as the Official Audio Partner for the upcoming season of the Indian Premier League. Marking eight years of association, the announcement was first revealed through a statement-making post on boAt’s official Instagram handle.
The renewed collaboration comes as RCB enters the season as defending champions, reinforcing the shared ethos of ‘Champions Choose Champions’. Over the years, the partnership has evolved into a strong brand alliance rooted in a mutual passion for cricket and deep engagement with millions of fans across the country.
This season, boAt aims to further enhance the fan experience through a mix of digital and on-ground initiatives. These include engaging social media content featuring leading RCB players, interactive activations for fans, and community-driven campaigns designed to amplify the energy of the tournament. From stadium experiences to at-home engagement through ticket and merchandise giveaways, as well as meet-and-greet opportunities, the collaboration is set to deepen fan connections.
Commenting on the milestone partnership, a boAt spokesperson said, “Our eight-year association with Royal Challengers Bengaluru reflects a long-standing belief in their championship potential. At boAt, we back those who push boundaries, and RCB returning as defending champions this season is a testament to that belief. We’re excited to continue building on this momentum and bringing fans closer to the game as RCB’s Official Audio Partner this year.”
With cricket and music continuing to play a central role in India’s cultural landscape, boAt and RCB are set to deliver a high-energy, fan-first season. The partnership will also include co-branded campaigns, exclusive content, player integrations, and immersive experiences aimed at strengthening their connect with India’s youth.
As the IPL season unfolds, the extended collaboration underscores boAt’s strategy of leveraging marquee sports partnerships to drive brand engagement, while supporting RCB in its pursuit of another title-winning campaign.
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