Mumbai: Sensodyne, Haleon’s leading oral care brand, has rolled out its nationwide ‘Know Your Dental Age’ campaign, an oral health awareness initiative supported by the Ministry of Health and Family Welfare and the Indian Dental Association. The campaign aims to encourage Indians to prioritise oral hygiene as an essential part of overall wellbeing.
At the core of the initiative is the introduction of the Dental Age Test, a first-of-its-kind tool designed to help individuals assess whether their teeth are ageing faster than expected. Accessible through a simple QR code scan, the tool provides users with actionable insights and preventive steps, addressing a critical gap in awareness—given that 9 out of 10 Indians experience dental issues, often seeking treatment only at advanced stages.
The campaign was launched in the presence of Anupriya Patel, Union Minister of State for Health & Family Welfare and Chemicals & Fertilizers, alongside Dr. Ashok Dhoble, Hon. General Secretary, Indian Dental Association, and Kedar Lele, CEO India and President, India Subcontinent, Haleon. The initiative underscores the role of public–private partnerships in advancing healthcare awareness and access.
To expand its reach, Sensodyne is taking the Dental Age initiative to select routes of the Vande Bharat Express, aiming to engage nearly 10 lakh passengers with on-the-go oral health screenings and information.
Speaking at the launch, Anupriya Patel, Union Minister of State for Health & Family Welfare and Chemicals & Fertilizers, said, “Oral health is fundamental to overall well-being, yet awareness and timely action remain limited. Initiatives like Sensodyne’s innovative Dental Age Test are integral to bringing preventive care closer to people and encouraging early intervention. Under the National Oral Health Programme, we remain committed to expanding access to affordable, quality dental care, with prevention at the heart of our healthcare vision. Building a healthier, more informed India requires collective effort, and safeguarding oral health is a shared national responsibility.”
Kedar Lele, CEO India and President India Subcontinent, Haleon, added, “Oral health has long been an overlooked part of overall well-being, and our mission at Sensodyne is to help change that by making it more understood, more accessible, and more actionable for people. For over a decade, we have been empowering individuals across India to care for their oral health with confidence. Building on this year’s World Oral Health Day, our new initiative leverages the Dental Age Test to give people simple, intuitive insights into how their oral health is progressing and the steps they can take early to protect it. When people have the right information at the right time, they are far more likely to take action and that is where meaningful change begins. Improving everyday oral health requires collective effort from industry, experts, and communities. Our priority will remain expanding awareness and making proactive oral care easier and more inclusive for all, staying true to Haleon’s purpose of delivering better everyday health with humanity.”
The campaign is being amplified through a 360-degree multimedia strategy spanning print, digital platforms, influencer collaborations, and on-ground activations. Supported by quick-commerce platforms, dental professionals, and fitness communities, the initiative aims to drive widespread participation and encourage more individuals to proactively assess their oral health.
