Mumbai: The Body Shop is celebrating its 50th anniversary, marking the milestone with the launch of a bold new tagline, ‘Rebellious by Nature™’, as it looks to re-establish its legacy brand for future generations.
Founded by Anita Roddick, the iconic British high street brand has long been recognised for challenging industry norms and reshaping beauty culture. As part of its golden jubilee celebrations, the brand commemorated the milestone on March 27 with its loyal community, while unveiling a year-long roadmap of activations, product launches, and brand initiatives.
The new ‘Rebellious by Nature™’ positioning reflects the brand’s enduring ethos—rooted in nature, driven by purpose, and committed to creating meaningful change across communities globally.
Rahul Shanker, Group CEO, Quest Retail & House of Beauty said, “Rebellious by Nature’ is who we are at our core, bold, fearless, and unapologetically joyful. As we mark 50 years, this is not just a celebration of our heritage, but a defining moment to reimagine our future. With a renewed focus on innovation, growth, and purpose-led impact, we are building The Body Shop India for the next generation of consumers, while staying true to the values that have always set us apart”.
Highlighting upcoming product innovations, Harmeet Singh, CBO, The Body Shop said, “To celebrate this milestone year, we’re rolling out an exciting pipeline of innovations and product launches across categories. From the much-anticipated return of our iconic ’90s fragrance Dewberry, driven by strong customer demand, to a wave of new Body, Face, and Lip products featuring elevated textures and performance, our focus is on delighting customers at every touchpoint. You can also look forward to standout limited-edition fragrances and thoughtfully curated Gifting ranges for key moments and celebrations throughout the year.”
As part of its long-term vision, The Body Shop is reinforcing its commitment to ethical values through three core pillars—education and safety for women and girls, sustainability and community trade, and promoting joy, self-care, and wellbeing.
In India, the brand has established a strong omnichannel presence through its partnership with Quest Retail, operating over 200 stores across 90+ cities. Building on this momentum, The Body Shop plans to accelerate expansion in key metro markets including Delhi NCR, Mumbai, Bengaluru, and Hyderabad, while deepening its footprint in Tier 2 and Tier 3 markets.
