New Delhi: The Marcom Avenue has secured the public relations mandate for Samtel Avionics following a competitive multi-agency pitch, marking a strategic move to strengthen the latter’s brand positioning and media visibility.
As part of the mandate, The Marcom Avenue will oversee end-to-end PR responsibilities, including strategic media relations, corporate communications, thought leadership development, reputation management, and integrated campaigns. The collaboration aims to build a strong narrative around Samtel Avionics’ technological expertise, innovation, and its role in advancing India’s aerospace and defence ecosystem.
Samtel Avionics has established a strong presence in advanced avionics and defence technologies, contributing to indigenous capabilities and aligning with the government’s ‘Make in India’ initiative. With increasing focus on innovation and global collaborations, the company is positioning itself for further growth.
Manisha Madan, Head – Corporate Communication, Samtel Avionics, shared her perspective on the partnership, saying, “As we continue to expand our footprint in the aerospace and defence sector, effective communication becomes essential in showcasing our capabilities and achievements. We were looking for a partner who understands the nuances of this industry and can translate complex technological narratives into impactful stories. The Marcom Avenue’s strategic approach and proven expertise make them an ideal partner for us. We are confident that this collaboration will help us strengthen our brand visibility and connect meaningfully with our stakeholders.”
Divanshi Gupta, Founder and Director of The Marcom Avenue, expressed her excitement about the collaboration, stating, “We are honoured to partner with Samtel Avionics, a brand that stands at the forefront of India’s aerospace and defence innovation. This mandate is particularly exciting for us as it allows us to contribute to a sector that is critical to national growth and self-reliance. Our focus will be on crafting compelling narratives, strengthening stakeholder engagement, and positioning Samtel Avionics as a thought leader through strategic and impactful communication initiatives.”
