Mumbai: Pepe Jeans London has announced an exclusive collaboration with Indian cricketer Shreyas Iyer for the April edition of ELLE India, bringing together sport, style, and contemporary culture.
The partnership positions Shreyas Iyer as a natural extension of the brand’s evolving aesthetic, reflecting confidence, individuality, and modern fashion sensibilities. The collaboration features a curated series of elevated casual looks that blend classic denim with contemporary silhouettes, including double-denim styles and relaxed, refined fits.
Shot in a clean, editorial-style setting, the campaign captures Iyer’s effortless presence, highlighting a balance between comfort and confidence while underscoring versatility in everyday style.
The edit draws from Iyer’s personal fashion approach, mirroring qualities such as ease, adaptability, and understated confidence—traits that resonate both on and off the field.
The collaboration also aims to create a cultural moment at the intersection of sport and fashion, with Shreyas Iyer embodying the spirit of modern India—expressive, confident, and constantly evolving.
With this association, Pepe Jeans London continues to strengthen its cultural relevance in India by aligning with influential personalities who bridge sport and lifestyle, reinforcing its positioning within the contemporary fashion landscape.
