Mumbai: Joy Personal Care, the Indian home-grown brand under the aegis of RSH Global, has unveiled its latest TVC for the Ubtan Face Wash, featuring brand ambassador Shah Rukh Khan alongside Sanya Malhotra. Designed to meet everyday skincare needs, the face wash is enriched with natural ubtan ingredients like turmeric, saffron, and sandalwood, delivering effective cleansing while helping reduce tan and revive the skin’s natural glow.
The TVC opens in a retail setting, where Sanya Malhotra is seen browsing shelves in search of the right ubtan face wash. Faced with multiple options, she looks for something that feels premium and effectively tackles tan, a choice that truly stands out. Just as she’s caught in the dilemma, Shah Rukh Khan steps in with his signature charm and a playful grin.
With an easy nudge, he introduces Joy Ubtan Face Wash as the simple, no-fuss solution, taking skin from tan to glow and turning an everyday skincare routine into something effortless. What begins as a little hunt through confusing shelves quickly turns into a fun, light-hearted moment with a playful banter.
Sunil Agarwal, Co-founder and Chairman of Joy Personal Care (RSH Global), said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. In a market full of choices, we see consumers increasingly seeking solutions that are both meaningful and effortless. People today are looking for products that deliver visible results while remaining easy to incorporate into daily routines. Joy Ubtan Face Wash has been thoughtfully developed with this insight at its core, reflecting our commitment to delivering trusted natural ingredients through effective and accessible everyday skincare solutions.”
Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global), said, “Today’s skincare landscape has moved beyond basic cleansing, with consumers seeking solutions that feel intuitive, relevant, and easy to adopt in their everyday routines. Concerns like tan and dullness are top of mind, with a clear preference for products that deliver a healthy glow. Through this campaign, we’ve brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra adds relatability and charm to this campaign, helping the product connect more strongly with audiences while reinforcing its place in daily skincare routines.”
Khan said, “Working on this campaign for Joy Ubtan Face Wash was truly enjoyable, and collaborating with Sanya Malhotra always brings a fresh, vibrant energy to the set. What I really like is the simplicity of the idea. It takes an everyday concern like tan and presents it in a light, relatable way, while naturally showing how JOY facewash fits in as an easy, effective solution.”
Malhotra, reflected on the campaign, “Shooting JOY campaigns with Shah Rukh Khan has always been a truly delightful. The playful moments in the store, where he brings his signature charm while introducing me to Joy Ubtan Face Wash, made the experience all the more memorable. What I love is how seamlessly the product fits into everyday routines, leaving the skin feeling fresh and naturally glowing.”
With this campaign, Joy Personal Care looks to reinforce its focus on everyday skincare that feels intuitive and effective. The film marks the product’s television debut and will be supported across digital and social platforms to widen engagement.
