Mumbai: Nick India has partnered with So Positive by Ananya Panday, founded by Ananya Panday, to launch the ‘Pressure Ko Bolo Bye’ initiative aimed at helping children and families navigate exam-related stress.
The initiative comes at a time when exam season often brings heightened pressure and expectations across households. Designed as a children-and-family-first effort, the campaign focuses on acknowledging exam stress and addressing it through simple, playful interventions.
Rooted in Nick India’s ongoing ‘Pressure Ko Bolo Bye’ campaign, the initiative encourages parents to ease academic pressure by recognising each child’s unique strengths and learning styles, while prioritising confidence over comparison. It also aligns with So Positive’s broader mission of fostering open, mindful conversations around emotional well-being among young audiences.
The collaboration was brought to life through an on-ground activity led by Ananya Panday, along with Nick’s popular characters Chikoo and Bunty. The activity involved children selecting balloons carrying everyday exam worries and popping them to reveal simple stress-relief actions—turning abstract pressure into something tangible that could be shared and released.
Speaking about the initiative, Ananya Panday said, “Exam pressure is something almost every student experiences, but it’s important to remember that it doesn’t have to define you. Growing up, I realised that the best way to deal with it is to take a step back, breathe and remind yourself that exams are just one small part of a much bigger journey. What I love about the Nick’s Pressure Ko Bolo Bye initiative is that it encourages kids and parents to talk openly about stress and handle it in a healthier, more positive way. Sometimes even small actions, like pausing, sharing how you feel or just letting go of expectations, can make a big difference.”
As exam-related stress continues to gain national attention through initiatives such as Pariksha Pe Charcha, the collaboration seeks to bring the focus back to children and their families, encouraging a more balanced and supportive approach to exams.
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