Bengaluru: super.money has unveiled its latest brand film featuring Salman Khan and Arbaaz Khan, marking the duo’s return to on-screen collaboration for a brand after decades.
Launched during the high-intensity IPL advertising season, the campaign takes a distinct creative approach, focusing on entertainment-led storytelling rather than conventional, high-decibel messaging.
The film opens with what appears to be a routine shoot but quickly descends into controlled chaos, with dialogues going off-track and sequences turning nonsensical. The narrative pivots when Salman Khan introduces a quirky logic—if cashback is coming in, everything can run in reverse—setting the tone for a humorous, unconventional storyline.
Arbaaz Khan joins in with exaggerated suggestions, only to be countered with Salman Khan’s signature timing, delivering moments that feel spontaneous and unscripted. The interplay between the two brings out a natural, playful chemistry that adds to the film’s relatability and shareability.
The campaign stands out for its self-aware tone and creative execution, leveraging humor and unpredictability to engage audiences. By prioritising storytelling over aggressive messaging, super.money aims to differentiate itself in a cluttered advertising landscape.
With this campaign, the brand underscores a broader strategy of using engaging, entertainment-first content to capture consumer attention during one of India’s most competitive advertising periods.
Campaign Credits:
Agency: Tilt Brand Solutions
Production House: Early Man Film
Director: Ayappa KM
Producer: Anand Menon
DOP : Sachit Paulose
Production Designer : Nimish Kotwal
Editor : Dipika Kalra
