Mumbai: Advertising Club Trivandrum (ACT) marked its first anniversary with a thought-provoking industry event at Hyatt Regency Trivandrum, bringing together leaders from media, advertising, and public discourse to explore the evolving role of communication.
The highlight of the evening was a conversation between Shashi Tharoor and Navaneeth LV on the theme “The Power of Advertising: From Brands to Public Narratives,” which examined how advertising is increasingly shaping both consumer perception and broader societal conversations.
Speaking at the event, Tharoor highlighted a significant shift in how advertising operates in today’s landscape, noting that audiences are far more informed and discerning. He emphasised that brands must move beyond exaggerated persuasion to embrace honest, story-led communication. He also recalled his father’s association with the advertising industry, having served as an office bearer in advertising clubs in Bombay and Calcutta.
Authenticity emerged as a central theme during the discussion, with Tharoor underscoring the importance of trust as the most valuable currency for brands. He stressed that credibility is built through consistency and truthfulness, particularly in an era where audiences are increasingly sceptical of messaging.
The conversation also addressed the rapid evolution of communication formats, particularly the rise of short-form and digital-first content. Tharoor pointed to the growing influence of younger audiences and the need for brands to adapt to changing consumption patterns while maintaining clarity and purpose. Expanding the discussion to regional branding, he called for a renewed vision for “Brand Kerala,” encouraging the industry to position the state’s cultural and craft heritage more effectively through compelling storytelling and premium global positioning.
Delivering the presidential address, Laj Salam highlighted the importance of industry bodies in fostering collaboration, learning, and shared growth, especially in a rapidly evolving communications landscape. He emphasised the role of platforms like ACT in strengthening the advertising ecosystem through collective engagement.
A special highlight of the evening was a video message from Prasoon Joshi, who reiterated the importance of advertising clubs in nurturing creative communities and extended his wishes to ACT on its milestone.
Marking the occasion, Tharoor officially unveiled ACT’s new initiative, the Love of Advertising (LOA) Awards. Joint Secretary Thomas George outlined the vision behind the awards, which aim to recognise emerging formats and evolving forms of communication within the industry.
The event concluded with a vote of thanks by Secretary Vishnu Vijay, bringing to a close an evening that reinforced ACT’s role as a platform for meaningful dialogue. As it completes its first year, Advertising Club Trivandrum continues to position itself as a catalyst for conversations around creativity, authenticity, and the future of advertising.
