Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 13’26 (March 28 – April 3), offering a comprehensive view of channel availability and distribution across Hindi and English news genres in India.
The report underscores the continued dominance of leading Hindi news channels in terms of distribution reach. Times Now Navbharat led the segment with an OTS of 98.45%, followed closely by Aaj Tak at 98.13%. ABP News secured an OTS of 96.26%, while Good News Today recorded 95.02%. India TV rounded out the top five with 92.78% OTS.
In the English news category, Republic TV emerged as the most widely available channel with an OTS of 88.34%. It was followed by RT News at 81.24% and CNN-News18 at 76.95%. India Today reported an OTS of 70.61%, while Mirror Now stood at 64.43%.
The findings highlight the strong distribution footprint of news broadcasters across platforms, reflecting widespread accessibility in TV households nationwide. Chrome DM’s OTS analysis provides critical insights into channel connectivity and availability, enabling broadcasters, advertisers and distribution stakeholders to assess market presence and identify growth opportunities.
Opportunity to See (OTS) refers to the percentage of connectivity or availability of a channel across TV households, factoring in the off-take of channel packages across all reported distribution platforms in India.
