Mumbai: Slurrp Farm has rolled out its latest ‘Back to School’ campaign, anchored in a relatable parental concern—whether children actually eat what’s packed in their tiffins. The campaign film places the “empty tiffin” at the heart of the school morning narrative, turning it into a symbol of success for busy parents.
Built on a simple yet powerful insight, the campaign reflects a common household experience where half-eaten lunchboxes return home, often leaving parents disheartened. In contrast, an empty tiffin becomes a small but meaningful win—signifying that the morning routine worked as intended.
The film follows seven-year-old Kabeer through a typical school morning, capturing moments of everyday chaos—from brushing his teeth at his own pace to misplacing essentials while getting ready. Amid this rush, his mother, dealing with an untouched sandwich from the previous day, opts for Slurrp Farm Millet Pancakes, a quick five-minute solution. The narrative culminates in a heartwarming moment when Kabeer returns home with an empty tiffin and a handwritten note, subtly reinforcing the emotional payoff.
Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods (Slurrp Farm & Mille), “School mornings are high-pressure and universal. The rush, the clock, the negotiation of getting a child dressed, fed, and out the door with a packed tiffin. Every parent knows the tension between wanting to pack food that’s nutritious, that their child will actually enjoy eating, and having almost no time to do it. That’s the problem we set out to solve when we started Slurrp Farm: millet-based, no maida, ready in minutes, and food kids will finish happily. This film shows a version of the morning that most parents will recognise instantly, and the payoff at the end is one every parent is chasing. Real Food. Really Easy. is our answer to that morning.”
The campaign aligns with Slurrp Farm’s broader mission of simplifying healthy eating for families by combining millet-based nutrition with convenience. By positioning its products as both wholesome and quick to prepare, the brand aims to ease one of the most stressful parts of a parent’s day.
The film has been conceptualised, written, and produced in-house under Creative Director Vaani Arora, and shot by Baqsa Productions, with producer Siddhant Malhotra and director Mukti Krishan.
