Mumbai: Pocketful, a fast-growing discount brokerage backed by the Pace Group, has appointed Prateek Singh as its Chief Executive Officer, signalling a strategic move to accelerate growth and strengthen its position in India’s evolving investment ecosystem.
Prateek Singh brings over 13 years of experience in building and scaling digital financial platforms, with expertise spanning customer acquisition, product innovation, and business growth. Prior to joining Pocketful, he served as Chief Growth Officer at Bajaj Broking, where he played a key role in expanding the company’s digital footprint and enhancing platform capabilities.
Commenting on the appointment, Sarvam Goel, Co-Founder of Pocketful, said,“Prateek’s appointment represents an essential milestone for Pocketful, which will help the company expand its operations and strengthen its position in the Indian investment market. His successful history of developing digital financial platforms, together with his focus on user experience, perfectly matches our organization’s future objectives. Pocketful will achieve its next phase of growth through his guidance, which will create new technical innovations and improve our market value.”
In his new role, Singh will lead Pocketful’s vision of building an accessible and user-friendly investment platform aimed at simplifying the investing experience for a broader audience. The company continues to focus on delivering seamless investment processes while catering to both retail investors and active traders.
“I am truly excited to join Pocketful at such a pivotal stage of its growth journey. India’s capital markets are witnessing remarkable momentum, with increasing retail participation and a growing shift towards digital investing. At Pocketful, we have a unique opportunity to simplify and reimagine the investing experience for a wider audience. I look forward to working closely with the team to drive innovation and enable more confident, informed participation in the markets.” said Prateek Singh, CEO, Pocketful.
Pocketful’s offering includes zero brokerage on equity delivery trades, zero account opening charges, and lifetime zero AMC fees, positioning it as an attractive proposition for retail investors. The platform also caters to active traders with advanced, institutional-grade tools designed for speed, precision, and reliability.
Additionally, the company provides a Margin Trading Facility (MTF) starting at 5.99% per annum, offering flexibility for active market participants. Its proprietary Pocketful GPT feature enables users to generate trade ideas, analyse portfolios, and execute trades within a unified interface.
With its recent expansion into mutual funds, Pocketful is evolving into a comprehensive investment platform. Under Prateek Singh’s leadership, the company is poised to scale operations and capture a larger share of India’s rapidly growing retail investor base.
