Mumbai: The Other Circle (TOC) has completed 13 years of operations, unveiling a refreshed brand identity and an expanded mandate as it evolves into a fully integrated, 360-degree communications partner.
The new identity is built around the concept of fluidity and continuity, with a logo inspired by an infinite loop—symbolising communication as an ongoing, evolving process in today’s dynamic business landscape. The rebranding reflects TOC’s shift towards a more adaptive, premium, and future-facing positioning as it enters what it describes as its “teenage phase,” marked by sharper identity and strategic clarity.
Alongside the rebrand, the company has significantly scaled its infrastructure, moving from a 30-seat setup to a 3,500 sq. ft. office in Santacruz, Mumbai. The new workspace is designed to foster collaboration and scalability, featuring multiple meeting rooms and an alfresco terrace.
Reflecting on the milestone, Aakanksha Gupta, Founder and CEO, The Other Circle, said, “Turning 13 feels a little like entering our teenage years. There is more self-awareness, more confidence, and a much clearer sense of identity. What has defined our journey is our ability to understand India as it is, not as a single market, but as a constantly evolving cultural landscape. That understanding has shaped how we’ve grown, not just in scale, but in the kind of role we play for our clients today.”
TOC has expanded beyond traditional PR to build a more comprehensive communications ecosystem. This includes the launch of Cavalry Media, its entertainment-focused vertical, along with enhanced capabilities in crisis management, influencer engagement, and integrated marketing campaigns. The company is also investing in emerging areas such as AI-led communications intelligence, LLM visibility, and Answer Engine Optimisation (AEO), aligning with evolving trends in brand discovery and engagement.
Adding perspective, Anuraag Gupta, Co-Founder and CFO, The Other Circle, said, “We started from the ground up, with a small team and limited resources, and built this step by step. Every phase, whether it was growth, uncertainty, or recalibration, has shaped how we operate today. This expansion, across both space and capabilities, reflects the kind of organisation we are building, one that combines creativity with discipline and is designed to scale with clarity.”
Over the years, TOC has grown into a multi-sector communications partner, working with more than 500 clients across 70+ cities, supported by a team of over 60 professionals. Its portfolio spans industries including lifestyle, entertainment, education, wellness, art, culture, and hospitality, with clients such as Aditya Birla Group, Mahindra Rise, British Academy of Film and Television Arts, JBCN Education, and FLAME University, alongside new-age brands like Two Brothers Organic Farms, Hyphen, mCaffeine, and Amrutam.
From its origins in hospitality PR, The Other Circle now operates at the intersection of strategy, creativity, and storytelling, supporting legacy, international, and emerging brands alike. As it enters its next phase, the company aims to further strengthen its strategic capabilities, invest in talent, and build a communications ecosystem designed for long-term relevance in an evolving market landscape.
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