Mumbai: Pepper Communications Group (PCG) has secured the public relations mandate for Apis India Limited, further strengthening its presence in the FMCG sector.
Apis India, listed on the BSE (506166), brings over four decades of legacy in sourcing, producing, and supplying quality food products. While the company was formally established in 1983, it entered the B2C space with the Apis brand in 2016. Since then, it has built strong consumer trust through consistent product quality, a robust distribution network, and expansion across domestic and international markets, particularly within the wellness and natural foods segment.
Under the mandate, PCG will lead a comprehensive communications strategy aimed at amplifying Apis India’s legacy while strengthening its brand narrative and stakeholder engagement. The scope includes strategic media relations, brand perception management, leadership positioning, and targeted storytelling across platforms, including a focused LinkedIn strategy.
“We are delighted to partner with Apis India, a brand that embodies trust, heritage, and quality in the FMCG space. Our strategic communications expertise will help amplify their rich legacy while positioning the brand for the next phase of growth through insightful storytelling and targeted media engagement. We look forward to strengthening Apis India’s voice across business and consumer platforms, including a focused LinkedIn strategy,” said Roshan Mohan, Group MD, PCG.
Naagesh Mishra, Head of Marketing, Apis India Ltd, added, “As we expand our footprint and deepen our connection with consumers, a strong and strategic communications partner is essential. We are excited to collaborate with PCG to elevate our corporate narrative, enhance stakeholder interactions, and take our brand communication to the next level.”
The partnership aims to build a cohesive and contemporary brand narrative while reinforcing Apis India’s heritage, aligning with its growth ambitions in a competitive FMCG landscape.
Founded in 2011, PCG offers integrated communication services across public relations, media outreach, and stakeholder engagement. The firm is also the backing entity behind Tharaa Labs, an AI-led content and digital agency headquartered in Dubai, serving the EMEA region with capabilities spanning generative AI-driven content, video production, and brand voice modelling.
This mandate marks another milestone in PCG’s expanding FMCG portfolio, reflecting its focus on delivering integrated, insight-driven communications solutions that blend legacy storytelling with modern digital positioning.
