Mumbai: Infidigit has announced the appointment of Rettwij Hastu as Senior Vice President – Revenue Growth, marking a strategic step in its transition from a traditional SEO agency to a revenue-focused growth partner in the AI-driven era.
In his new role, Rettwij will lead Infidigit’s revenue growth function, with a mandate to build a scalable and predictable commercial engine that directly connects marketing investments to measurable business outcomes.
Bringing over 15 years of experience across marketing and business leadership, Rettwij has previously held key roles at organizations including HARBOR365, RHAD, EMotorad, and WATConsult, where he focused on scaling marketing into a revenue-generating function across global markets.
At Infidigit, his responsibilities will include driving pipeline growth, accelerating revenue, strengthening new business and strategic partnerships, and expanding the company’s footprint across Southeast Asia, including Singapore, Malaysia, and Indonesia. He will also focus on aligning marketing, sales, and partnerships toward delivering measurable revenue outcomes.
Commenting on the appointment, Kaushal Thakkar, CEO of Infidigit, said:“Marketing today is no longer just about visibility, it must be accountable for revenue. As AI continues to reshape how customers discover brands, businesses need to build systems that connect search, discovery, and revenue in a measurable way. Rettwij brings a strong commercial mindset and the ability to scale revenue growth effectively. His addition strengthens our journey towards becoming a true revenue growth partner in the AI-driven era.”
Rettwij Hastu, SVP – Revenue Growth at Infidigit, added, “Infidigit’s clear focus on driving revenue outcomes in a rapidly evolving landscape is what stood out to me. As discovery becomes increasingly AI-driven across search engines, AI platforms, and digital ecosystems, brands need to rethink how they approach growth. I am excited to contribute towards building a scalable and commercially strong growth engine that delivers measurable impact.”
Infidigit’s strategy is centred on enabling brands to grow across AI-driven discovery platforms, where traditional search is evolving into a mix of AI-generated responses, zero-click experiences, and product-led discovery ecosystems. This shift is also driving the rise of Generative Engine Optimisation (GEO), a new discipline focused on improving brand visibility across AI platforms.
