Mumbai: Fixderma, a dermatologist prescribed skincare brand has unveiled its latest television commercial (TVC) Gen Z-focussed jingle film. The message is: sunscreen isn’t optional,whether indoors or outdoors, SPF is essential at all times
Designed to resonate with today’s digitally native audience, the film features four Gen Z characters,three young women and one young man capturing everyday moments and routines. Through a catchy, music-led narrative, the jingle positions sunscreen as a daily skincare essential rather than an occasional add-on.
The campaign is rooted in a key behavioral insight: while awareness around sun protection is growing, sunscreen usage among younger consumers often remains inconsistent and situational. Fixderma aims to bridge this gap by normalizing SPF as a non-negotiable step in everyday life,whether at home, at work, or on the go.
Shaily Mehrotra, CEO, co-founder, Fixderma, said, “With this TVC, we’ve taken a fresh and engaging approach to reinforce an important skincare habit. Gen Z consumes content very differently today, and our strategy reflects that shift,meeting them on platforms they love, in formats they enjoy, while delivering a message that is both memorable and meaningful.”
Anurag Mehrotra, chairman Fixderma said: “The intent was to make the communication feel real and unforced. Instead of telling consumers what to do, we wanted to show them how SPF already fits into their lives. The storytelling is simple, but the behavior it promotes is critical.”
The TVC will be amplified through a 360-degree rollout across television, OTT platforms, and YouTube. As part of its expanded youth engagement strategy, Fixderma has partnered with Battleground S2 on Amazon MX Player as the official sunscreen partner, integrating the brand within a high-impact, youth-centric content ecosystem.
This initiative builds on the brand’s ongoing efforts to connect with younger audiences through culturally relevant platforms. Following successful associations with properties like Splitsvilla and the IPL, Fixderma has evolved its communication strategy this year to further strengthen its relevance among Gen Z consumers.
