New Delhi: Havas Play, the entertainment, content, sports and social arm of Havas Media Network India, has enabled Voltas’ first-ever celebrity endorsement, onboarding Ranbir Kapoor and Neetu Kapoor as brand ambassadors for the cooling and home appliances major.
The development marks a significant milestone for Voltas, a legacy brand that has built strong consumer trust over decades without leveraging celebrity endorsements. The company recently unveiled its latest campaign featuring the Kapoor duo, signalling a strategic shift in its brand-building approach.
Havas Play worked closely with the Voltas team across the endorsement journey, contributing to talent identification, evaluation, and strategic advisory inputs. The partnership played a key role in shaping the association, aligning it with Voltas’ broader objective of enhancing cultural relevance while reinforcing category leadership.
The selection of Ranbir Kapoor and Neetu Kapoor was based on strategic alignment, leveraging their cross-generational appeal, credibility, and relatability. The collaboration is designed to extend beyond a single campaign, offering a scalable narrative that can be leveraged across multiple consumer touchpoints.
Jayant Balan, Head – Room Air Conditioner Business, Voltas Limited said,“Voltas has been a trusted name in Indian homes for decades, and this is a defining moment in our brand journey. Introducing our first ever celebrity endorsement is a strategic step, one that reflects our ambition to deepen emotional connect with consumers while reinforcing our leadership in the category. We are pleased to have had Havas Play as a thoughtful partner in shaping this association, and we look forward to building on this momentum in the months ahead.”
Pragya Bijalwan, Head of Marketing and Communications, Voltas, said, “As we embark on a new chapter of brand building, it was important for us to collaborate with ambassadors who embody trust, reliability, and multi-generational appeal. While the final decision and direction were led by our internal teams, we appreciate the support received from Havas Play during the partnership process.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said, “This partnership underscores the value of specialist capabilities within an integrated network. Havas Play was established to unlock the power of entertainment and culture for brands, and we are glad to have partnered with Voltas to support their vision for deeper cultural relevance. Enabling Voltas’ first-ever celebrity endorsement is a strong example of how strategic partnerships can accelerate brand momentum.”
Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, added, “Celebrity alliances today must be rooted in insight and long-term value creation. We were pleased to collaborate with Voltas on this important milestone, supporting the process from an insights and evaluation standpoint to ensure this association strengthens Voltas’ brand equity while delivering measurable impact.”
With this mandate, Havas Play continues to strengthen its positioning as a strategic partner for brands looking to leverage celebrity, sports, and content ecosystems to drive meaningful business outcomes.
