BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, has announced the appointment of Saravanakumar A as its Managing Director & Chief Executive Officer. In his new role, he will lead BOBCARD’s overall business strategy and growth roadmap, with a focused emphasis on strengthening the company’s market position and driving innovation across its product portfolio.
Saravanakumar A brings over three decades of rich and diverse experience in the banking sector, having joined Bank of Baroda in 1994. Over the years, he has held several key leadership roles across domestic and international operations, contributing significantly to business growth, operational excellence, and strategic transformation. His career spans expertise across retail banking, rural and agri-finance, treasury, credit, and operations — complemented by strong global exposure and a demonstrated track record of enhancing profitability and business performance.
At BOBCARD, he will focus on driving business growth, strengthening the company’s risk management framework, enhancing customer experience, and curating an innovative product portfolio that meets the evolving needs of the Indian consumer base — all aligned with BOBCARD’s vision of “Reimagining credit for India.”
Saravanakumar A, MD & CEO, BOBCARD LIMITED, said, “BOBCARD has been at the forefront of reimagining credit for India by making financial solutions more inclusive, accessible, and aligned with evolving customer aspirations. Having started my journey with the Bank of Baroda ecosystem in the same year BOBCARD was established, I have closely witnessed the evolving needs of customers over the years, which continue to shape our focus on innovation, responsible growth, and deliver meaningful value to our customers and partners backed by the strong legacy and trust of the parent Bank.”
Saravanakumar A holds a postgraduate degree in Finance (Master’s in Management Studies) along with professional certifications including CAIIB and JAIIB. His leadership has been recognised through multiple awards, including a prestigious honour presented by M. K. Stalin, Hon’ble Chief Minister of Tamil Nadu, for his notable contribution to driving significant growth in MSME lending.
Known for his strategic vision and execution excellence, Mr. Saravanakumar brings to BOBCARD a deep understanding of India’s evolving credit landscape — positioning the company for its next phase of customer-centric, innovation-led, and sustainable growth.
