Mumbai: MagicDecor, a Pidilite Ventures-backed D2C home décor startup specialising in made-to-order wallpaper and interior design solutions, has elevated Abhijeet Dash to the role of Chief Marketing Officer. The move reinforces the company’s commitment to building stronger marketing leadership as it scales aggressively in India’s fast-growing home décor space.
With over seven years of experience scaling D2C brands, Abhijeet brings deep expertise in performance marketing and sustainable business growth. As CMO, he will lead MagicDecor’s overall marketing strategy with a focused emphasis on brand building, customer growth, and expanding the brand’s reach across metro and Tier 2 and Tier 3 cities.
Abhijeet Dash said, “MagicDecor is at an exciting inflection point and I am looking forward to building on this momentum. The focus will be on deepening our brand presence, reaching new markets and making design-led home décor more accessible to consumers across the country.”
Sidd Panda, Co-Founder and CEO, MagicDecor, said, “We are excited to have Abhijeet step into this expanded leadership role. His performance-first mindset and deep expertise in D2C growth make him the ideal person to lead MagicDecor’s marketing vision forward.”
Building a Brand as Recognisable as It Is Trusted
As MagicDecor continues to establish itself as a definitive name in India’s home décor landscape, this appointment marks a deliberate move toward building a brand that resonates across every segment of the market. With growing consumer demand for personalised décor solutions — spanning wallpapers, interior design, and made-to-order offerings — the company is focused on ensuring its brand story reaches audiences across geographies and income segments alike.
