Mumbai: Jessica Apellaniz, Chief Creative Officer at Wieden+Kennedy Mexico, has been appointed Jury Chair of the ABBY Awards 2026 Powered by The One Club | The One Show, in the newly introduced Social Content & Influencer Marketing category. The ABBY Awards 2026 are scheduled to take place at Goafest 2026 on May 20, 21, and 22, 2026, at Taj Cidade de Goa Horizon.
Jessica Apellaniz is Wieden+Kennedy México’s first Chief Creative Officer, brought in to help build the agency — and its point of view — from the ground up when the office opened in México City in 2023. She oversees all creative work across the office, partnering with brands like Nike, Ford, Uber, and AB InBev to make ideas that show up in culture.
Before W+K, Jessica served as CCO for Latin America at Ogilvy, where she led teams across the region and helped deliver award-winning work for clients including Coca-Cola, KFC, Mondelez, Mazda, American Express, Nestlé, and more. Her leadership contributed to Cannes Lions, D&AD, and One Show wins, as well as to Ogilvy Latin America being named Regional Network of the Year in 2022.
Jessica’s path into creativity started behind the scenes as a producer — including a stint at MTV LATAM — before she moved into copywriting and never looked back. As one of the few women leading creative at a regional level in Latin America and a mother of two, she is focused on building teams that reflect the real world and pushing the industry toward a more balanced and inclusive future.
Her appointment as Jury Chair for the Social Content & Influencer Marketing category brings a globally respected creative perspective to one of India’s most prestigious advertising awards — and signals the growing importance of social and influencer-led storytelling as a discipline within the broader creative industry.
The ABBY Awards 2026 Powered by The One Club | The One Show will be held as part of Goafest 2026 at Taj Cidade de Goa Horizon from May 20 to 22, 2026.
