Mumbai: CaratLane, a Tata product, has partnered with Ashlesha Thakur for its latest campaigns spotlighting accessible natural diamond jewellery collections aimed at younger consumers.
Known for her performances across OTT platforms, Ashlesha Thakur will feature in campaigns promoting CaratLane’s range of natural diamond jewellery, including the Shaya Diamonds collection crafted in 925 silver and 9KT gold, with prices starting from ₹5,000.
The company said the collaboration aligns with its focus on making fine jewellery more approachable, contemporary, and relevant for a new generation seeking self-expression, authenticity, and everyday style.
Commenting on the partnership, Saumen Bhaumik, MD – CaratLane, said, “Natural diamonds are among the rarest creations of nature, formed over a billion years—making them truly precious. Yet, rarity and preciousness need not put them out of reach. Through our 9KT gold and Shaya Diamond range in 925 silver, we are making natural diamond jewellery more attainable, without compromising on its inherent value and beauty. Ashlesha’s genuine connect with younger audiences makes her an ideal face for this range.”
Ashlesha Thakur remarked, “I’m really excited to be associated with CaratLane. The brand has always felt ahead of the curve when it comes to design and variety. I was genuinely impressed by how beautifully the silver diamonds & 9KT gold have been brought to life. It’s stylish, accessible, and something I know so many girls my age would love to indulge in.”
CaratLane said customers can explore the collections across its network of more than 370 stores in India, as well as through its online platform. The brand also offers services including two-day delivery in metro cities, try-at-home experiences, and live video consultations across over 100 cities in the country.
The campaign reflects the company’s continued push towards expanding the accessibility of natural diamond jewellery for younger and digitally engaged consumers.
