Mumbai: PepsiCo India has announced the launch of Lay’s® Mini Stix, marking the brand’s entry into the stick-format potato snack category in India. The new offering combines Lay’s® signature potato base with fusion-inspired masala flavours designed specifically for Indian consumers.
With the launch, Lay’s® aims to extend its presence beyond traditional potato chips and tap into evolving snacking preferences driven by convenience, portability and experimentation.
Lay’s® Mini Stix introduces a crunchy stick-format experience that blends the familiarity of Indian savoury snacking with the brand’s established potato heritage. The product also debuts Lay’s® first-ever horizontal pack format in India, designed for easy handling and scoop-style consumption.
The snack has been developed for modern, on-the-go consumption occasions and will be available at accessible price points of INR 5 and INR 10 across North, East and West India through general trade channels.
Speaking on the launch, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “At PepsiCo India, our growth strategy is anchored in reading the pulse of the consumer. As the Indian snacking landscape evolves with faster lifestyles and a growing demand for on-the-go convenience, our responsibility as a leader in Potato Chips snacking category is to drive that change, not just react to it. Lay’s® Mini Stix is a prime example of this innovation-first mindset. We are taking our iconic potato heritage and immense brand equity of Lay’s® and reimagining it to capture entirely new snacking occasions. This launch is a strategic expansion of our portfolio, ensuring that Lay’s® remains the companion of choice for consumers, no matter the time or place.”
Expressing her thoughts on the launch, Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India said, “With Lay’s® Mini Stix, we wanted to take something consumers already enjoy and elevate it the Lay’s® way. By bringing our signature potato base into a stick texture, we’re delivering a new texture and a more intense crunch, while staying rooted in the familiar flavours consumers love. It’s a fun, shareable snack that adds a fresh dimension to everyday snacking.”
The launch reflects PepsiCo India’s continued focus on category innovation and expanding its snacking portfolio in line with changing consumer habits and evolving consumption occasions.
