New Delhi: Hakuhodo India has been appointed as the creative partner for Jindal Stainless, India’s leading stainless-steel manufacturer. As part of the mandate, Hakuhodo will lead the company’s marketing and advertising initiatives, including brand strategy, creative development, consumer campaigns, and retail communication across television, digital, social media, outdoor, and print platforms, with the objective of enhancing brand recall and reach.
The partnership comes at a time when Jindal Stainless is accelerating its B2C expansion strategy, following the launch of its ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’ campaign featuring brand ambassador Ranveer Singh. Hakuhodo India conceptualised the music-led campaign, positioning the ‘Jindal Saathi Seal’ as a trust marker for authentic stainless-steel products.
Hakuhodo India’s Sei-katsu-sha philosophy, which focuses on understanding consumers through their lived experiences, is expected to support Jindal Stainless’ broader vision of making stainless steel more accessible and relatable to consumers while building awareness and trust around its everyday applications.
Commenting on the partnership, Vijay Sharma, Director – Corporate Affairs, Jindal Stainless, said, “We are pleased to partner with Hakuhodo as we accelerate our growth journey along with the nation. Their strategic and creative capabilities, combined with a strong understanding of local consumer insights, will help us deliver impactful brand experiences and build deeper relevance with our core audience across every touchpoint.”
Mohit Taneja, Head of Marketing, Jindal Stainless, said, “Collaborating with Hakuhodo on one of India’s leading B2B campaigns was an incredibly enriching experience. From conceptualisation to execution, working closely with the Hakuhodo leadership team in India on the campaign strategy, along with the entire shoot experience with Ranveer Singh, brought immense value to the initiative. The campaign has not only redefined the landscape of B2B advertising but has also created a meaningful impact across diverse stakeholder segments.”
Jayanto Banerjee, Co-Managing Director, Hakuhodo India, added, “We are thrilled to partner with Jindal Stainless at this transformative moment. From the outset the Jindal Stainless team inspired us with their passion and ambitious drive to push boundaries and set a new standard. This, coupled with their diverse product portfolio, creates a unique opportunity to help their consumers recognise genuine quality through innovative storytelling that resonates deeply.”
The mandate marks another milestone in Hakuhodo’s growing portfolio of brand partnerships, as the agency continues to focus on delivering insight-led, culturally nuanced, and creatively distinctive marketing solutions across sectors.
