Mumbai,: Vested Finance, a platform enabling Indian investors to access international markets, has launched its new brand campaign titled “The global investing specialist.” The campaign underlines the company’s singular focus on helping Indian investors participate in global investment opportunities across geographies and asset classes.
The campaign reinforces Vested’s positioning as a platform purpose-built for global investing, at a time when interest among Indian investors in international diversification continues to grow steadily.
Over the past few years, Indian investors have increasingly explored global investment opportunities driven by factors such as currency diversification, access to international companies, and broader portfolio diversification needs. Despite this growing interest, India still accounts for a relatively small share of global market capitalisation, while markets like the United States represent a much larger share of the global equity universe.
At the same time, many investment platforms in India continue to function as broad financial marketplaces offering multiple products and services, with global investing often forming only a small part of their offerings.
Vested Finance was built on the belief that global investing requires specialised infrastructure, dedicated regulatory compliance, and investor-focused research specifically designed for Indian users navigating international markets.
The platform provides Indian investors with access to:
- US Stocks & ETFs
- Global Funds (UCITS Funds)
- Global Private Markets
- Managed Global Portfolios
The newly launched campaign seeks to highlight this dedicated focus and spark wider conversations around the importance of specialised platforms in the investing ecosystem.
Commenting on the campaign, Viram Shah, Founder and CEO of Vested Finance, said, “Over the past few years, we have seen growing interest among Indian investors to diversify beyond domestic markets. However, global investing often comes with its own complexities around access, regulations, and understanding international markets.
At Vested, our approach has always been to focus entirely on solving that problem. Instead of building a generic wealth platform, we chose to specialise in enabling global investing for Indian investors. This campaign reflects that philosophy and reinforces our positioning as the global investing specialist.”
Commenting on the brand philosophy behind the campaign, Akash Gupta, Director – Marketing, Vested Finance, said, “The idea behind the campaign is rooted in the concept of focus. In many industries, specialists are trusted because of their depth of expertise. We applied the same thinking to global investing. Most Indian financial platforms offer a buffet of Indian equity, insurance, commodities, bonds, mutual funds, wealth management, etc., with global investing being just a side dish. Vested stands out for its dedicated focus on global investing as the main course!”
The campaign is being rolled out across digital and social media platforms and aims to position Vested Finance as a specialised destination for Indian investors looking to participate in global markets.
