Mumbai: PaRa Music has officially launched as India’s first AI-powered music company, introducing a model that combines human-created music with proprietary AI-driven market intelligence to help original Indian music reach wider audiences across India and globally.
Founded by industry veteran Rashna Pochkhanawala and backed by a consortium of angel and institutional investors led by Apollo Growth Capital, the company plans to build a catalogue of 40,000 songs over the next four years across film and non-film music in Hindi and regional languages.
PaRa Music enters the market at a time when India’s music industry is witnessing rapid growth. According to the FICCI-EY Media and Entertainment Report 2026, the Indian music market is projected to reach ₹7,500 crore by 2028, growing at a CAGR of 9%. Despite the growth, the company believes a significant gap remains between audience demand and effective music discovery, particularly in regional and non-film segments.
The company’s business model is built around supporting artists and rights holders through catalogue creation, distribution, and monetisation strategies powered by data and market intelligence rather than AI-generated content.
“At the centre of PaRa Music’s offering is PaRaMeter™, its proprietary AI-powered music intelligence platform. The tool analyses audience signals across platforms and geographies to identify emerging trends, guide investment decisions, and support catalogue and release strategies. The company emphasised that the technology does not create music, with all creative output remaining in the hands of artists, composers, and songwriters.
Speaking about the launch, Rashna Pochkhanawala, Founder, PaRa Music, said, “India has one of the world’s richest and most diverse music ecosystems, yet much of its potential remains untapped. PaRa Music was founded to unlock this opportunity through technology, data, and strategic investment in Music IP. As the global recorded music market moves towards $200 billion by 2035, we believe India is poised to become a major growth engine. Backed by an all-star team of music, technology, content, and business leaders, we are building a next-generation music company with the ambition to become one of India’s most valuable Music IP businesses while ensuring that great Indian music finds its audience.”
Commenting on the investment and growth potential, Johri, Company Spokesperson – Apollo Growth Capital said, “We rarely encounter opportunities where a large market, a proven business model, and exceptional leadership converge so clearly. India’s music economy is entering a period of unprecedented growth, and we believe Music IP will be one of the defining asset classes of the next decade. Rashna has already demonstrated her ability to build and scale valuable music businesses, and PaRa Music is uniquely positioned to capture this opportunity at a national scale, with AI driving the growth and the monetization model, we are excited to unravel the next chapter of India’s music scene. We are proud to partner Rashna’s vision and are committing significant capital behind the company’s growth.”
PaRa Music said its strategy combines human creativity, institutional capital, and data-led decision-making to improve music discovery and create stronger long-term commercial opportunities for creators. The company also plans to collaborate with central and state governments on initiatives supporting music-driven cultural, creative, and economic development.
With global investment in music rights and catalogues continuing to accelerate, PaRa Music aims to position itself as a technology-led music IP company focused on building Indian music assets for domestic and international audiences while enabling creators to unlock greater long-term value from their work.
