Mumbai: JioHotstar is set to host the grand digital premiere of the ‘Raw & Undekha’ version of blockbuster Dhurandhar The Revenge on June 4, with support from 50 brand partners, including 11 marquee sponsors, underscoring the growing appeal of large-scale digital entertainment events for advertisers.
The premiere has attracted leading brands across categories. Co-Powered By sponsors include Pidilite Industries (Fevicol), Samsung (S26), and Vishnu Packaging (Vimal). Special Partners comprise Pepsi (Sting), LG (LG Water Purifier), and Opella (Dulcoflex). Associate Partners include HDFC Bank (Sky Trading App), Association of Mutual Funds in India (AMFI), Reliance Digital, Swiggy (Instamart), and Align Tech (Invisalign).
For the first time in India, viewers will have access to a ‘Raw & Undekha’ version of the film, offering an immersive viewing experience. The film will be available in Hindi, Tamil, Telugu, Malayalam, and Kannada, broadening its reach across diverse regional audiences.
Ahead of the premiere, viewers will also gain access to a specially curated 30-minute pre-show featuring cast interactions, behind-the-scenes footage, untold stories from the sets, and insights into the making of the film.
Speaking on the scale of the premiere, Bhaskar Ramesh, Head – Entertainment Sales, Digital, JioStar, said, “Dhurandhar The Revenge has transcended box office success to become a massive cultural phenomenon. With 500 million monthly active users on JioHotstar, we aren’t just streaming a movie premiere, we are engineering a shared national moment at an unprecedented scale. For our 11 sponsors and all the 50 brand partners this premiere offers a rare convergence of massive reach and deep, high-intent engagement. We are incredibly excited to bring the ‘Raw & Undekha’ version along with a specially curated pre-show, we have created a premium, eventized environment that allows brands to embed themselves directly into the years biggest entertainment narrative.”
Highlighting the collaboration, Swati Jha, GM, Marketing Services, Pidilite Industries Ltd, commented, “Fevicol has long been an integral part of India’s pop culture, while cinema continues to be a powerful thread that connects millions across the country. Dhurandhar The Revenge has emerged as a record-breaking blockbuster, setting new benchmarks and capturing the nation’s imagination. Partnering with JioHotstar for this mega blockbuster’s release created a tremendous opportunity for Fevicol to strengthen its bond with consumers across India. As India celebrated a cinematic phenomenon, Fevicol reinforced the bond that truly lasts.”
Sharing his perspective on the partnership, Puneeth Bekal, EVP & CMO, HDFC Securities, added, “In a spy action-thriller like Dhurandhar The Revenge, every strategic move matters, just like in the markets. HDFC SKY’s association with the film on JioHotstar helps us engage digital audiences with a seamless investment experience. By combining our all-in-one platform, a flat Rs. 20 brokerage, and free researched picks, we empower investors to cut the drama and trade with confidence.”
Speaking about Invisalign’s association with the film, Joban Singh, Sr. Director – Consumer Marketing and Professional Communications APAC, Invisalign, stated, “Just like the precision of a mission in Dhurandhar The Revenge, your smile deserves the same level of accuracy. Redefine your transformation and face the world with the relentless confidence of a true Dhurandhar- with Invisalign.”
Commenting on the strategic significance of the platform, Nupur Gurbaxani, Director – Brand & Innovation, Opella Healthcare, shared, “Partnering with JioHotstar for the exclusive premiere of Dhurandhar The Revenge is a strategic opportunity for Dulcoflex to engage audiences at scale during a marquee entertainment moment. This collaboration reinforces our commitment to leverage unique content environments to enhance brand visibility and connect with consumers in meaningful ways to drive measurable business impact.”
The premiere follows the success of Dhurandhar on JioHotstar, which continues to rank among the platform’s most-watched and talked-about titles. The strong audience response to the franchise has paved the way for what is being positioned as one of India’s biggest digital blockbuster premieres.
Designed as a large-scale streaming event, the premiere aims to bring together millions of viewers simultaneously, creating a shared entertainment experience while offering brands a high-impact platform to connect with audiences.
Written, directed, and produced by Aditya Dhar, and produced by Jyoti Deshpande and Lokesh Dhar, Dhurandhar The Revenge will premiere exclusively on JioHotstar on June 4, 2026, before becoming available platform-wide from June 5.
