World Environment Day has evolved beyond a symbolic observance to become a platform for organisations to showcase meaningful action towards sustainability and environmental responsibility. This year, brands across various sectors launched initiatives focused on climate awareness, waste reduction, renewable energy, sustainable agriculture, responsible consumption, and community engagement. From tree plantation drives and plastic-free packaging solutions to circular economy programmes and environmental education campaigns, these initiatives reflect how businesses are increasingly integrating sustainability into their operations and brand purpose. Here’s a look at some of the notable World Environment Day 2026 campaigns that sought to inspire positive environmental action and create long-term impact.
HDFC Mutual Fund
HDFC Mutual Fund has launched the sixth edition of its Nurture Nature initiative,
expanding its focus from environmental conservation to supporting sustainable agriculture and rural development. Over the years, the initiative has promoted actions such as paperless investing, plastic waste reduction and environmental awareness, demonstrating how small individual actions can create a larger impact. This year, the campaign focuses on strengthening farming communities, recognising the critical role agriculture plays in India’s economy and society. Under the initiative, every eligible digitally registered SIP investment will contribute towards reviving 2,000 square feet of barren land through millet cultivation. The programme will support farmers through training, seed bank assistance, irrigation support and improved distribution systems to enhance farm resilience and livelihood opportunities. By promoting millet farming, which requires less water and is better suited to changing climatic conditions, the initiative aims to encourage sustainable agriculture, improve soil health, restore degraded land and support long-term rural development.
Axis Bank
To mark World Environment Day 2026, Axis Bank launched a large-scale sustainability campaign across South India under its flagship initiative, ‘Open for the Planet’. Covering Andhra Pradesh, Telangana, Karnataka, Kerala, Tamil Nadu and Puducherry, the campaign aims to promote environmental awareness and encourage community participation in sustainability efforts. Bringing together customers, employees, corporates, educational institutions and ecosystem partners, the initiative is expected to engage more than 8,000 participants. As part of the campaign, Axis Bank is conducting tree plantation drives in cities including Chennai, Coimbatore, Madurai and Puducherry, along with clean-up activities at beaches and corporate parks. The programme also features EV display zones to promote green mobility, human chain activities to raise awareness about environmental responsibility, and recycling partnerships that encourage responsible consumption and resource efficiency.
Kia India
To mark World Environment Day, Kia India has launched a series of sustainability initiatives across its network of more than 500 workshops and corporate offices nationwide. The campaign includes complimentary vehicle emission checks, awareness sessions on vehicle performance and environmental impact, and an e-waste collection drive for customers and employees. As part of the initiative, 31 workshops will serve as authorised e waste collection centres, with a target of collecting over 1,000 kilograms of discarded electronic waste. Kia will also conduct training programmes for workshop staff on the responsible handling and disposal of used oil, while undertaking sapling distribution and plantation drives across various locations. In addition, the company will organise customer awareness sessions focused on sustainability, resource conservation and environmental responsibility. Supporting its broader green agenda, Kia is promoting energy conservation and the use of renewable energy across its facilities. The company currently operates 132 Green Workshops that collectively generate 9.8 MW of solar power, helping reduce carbon emissions and improve energy efficiency.
Nestlé India
On World Environment Day, Nestlé India reaffirmed its commitment to reducing plastic waste through responsible packaging, plastic collection and processing, and community-led waste management initiatives. The Company also reiterated its focus on strengthening circular economy solutions and advancing responsible waste management practices across the country
Zomato
To mark World Environment Day, Zomato has launched a new campaign encouraging customers to choose restaurants that use low-plastic packaging when ordering food online. The campaign film uses light-hearted moments between dogs and their pet parents to highlight how people are more likely to make better choices when they know alternatives exist. Drawing a parallel to food delivery, the campaign points out that while customers often choose restaurants based on cuisine, ratings or delivery time, packaging is rarely considered because many are unaware they have the option. Customers can now identify participating restaurants by searching for ‘low plastic packaging’ on the Zomato app, using the Trust Markers filter, or looking for the ‘low plastic packaging’ tag on restaurant pages and order summaries. The initiative is part of Zomato’s Plastic-Free Future Program, launched in December 2024, which recognises restaurant partners using alternatives such as bagasse, moulded fibre, areca leaf containers, compostable packaging, aluminium, glass and earthen pots instead of plastic. The programme currently includes over 10,000 restaurants across more than 350 brands in over 500 cities and has facilitated the delivery of more than 100 million orders.
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Mother Dairy
To mark World Environment Day, Mother Dairy has launched a new digital campaign centred on the theme, “Jo maa rakhe sabka khayal, Mother Dairy ko hai us maa ka khayal.” The campaign highlights the company’s efforts to make its milk packaging more environmentally friendly through the introduction of India’s first naturally degradable milk pouch in soil. Conceptualised by Ogilvy, the campaign features a digital film that follows the journey of a milk pouch and emphasises the importance of responsible innovation and sustainability. The film is complemented by a soulful soundtrack by acclaimed artist Swanand Kirkire, adding emotional depth to the brand’s environmental message.
Ed-a-Mamma
Conscious kidswear and lifestyle brand Ed-a-Mamma celebrated World Environment Day with a special event at Muso in Mumbai, bringing together children, parents, educators, and sustainability advocates under the theme “Inspired by Nature. For Climate. For Our Future.” The event featured interactive workshops, storytelling sessions, hands-on activities, and discussions focused on sustainability, encouraging children to connect with nature and understand the importance of environmental responsibility. Aligned with Ed-a-Mamma’s mission of nurturing environmentally conscious young minds, the initiative aimed to inspire curiosity, creativity, and positive action. Through such efforts, the brand continues to promote its vision of raising a generation of “Little Planeteers” who care for the planet and are empowered to make a meaningful difference.
DOMS
To mark World Environment Day, DOMS Industries Limited organised an employee engagement initiative that combined creativity with sustainability by encouraging teams to turn waste materials into meaningful artworks. Employees collected discarded items and unused objects from public spaces and transformed them through painting, design, and creative expression. The activity promoted the idea that waste can have value when viewed with imagination and purpose, while also raising awareness about sustainability, responsible consumption, and environmental care. Through their creations, employees highlighted that sustainability goes beyond recycling and starts with changing how we view and use everyday resources.
Bijliride
This World Environment Day, electric mobility platform Bijliride has launched its new digital campaign film, “#ChotiRideBadaKal”, driving home the message that sustainable choices do not need to be dramatic. The campaign is anchored in the central philosophy: “Aapka Safar, Desh Ka Sudhar” (Your Journey, The Nation’s Progress). Through its affordable EV rental model, Bijliride aims to show that you do not have to be an environmental activist to make a difference—sometimes, simply choosing a cleaner way to handle your daily travel is enough to protect the planet, one trip at a time.
Dalmia Bharat
Highlighting its focus on environmental conservation and sustainable development, Dalmia Bharat Ltd., one of India’s leading cement companies, observed World Environment Week 2026 in Kadapa through a series of awareness and community engagement initiatives aimed at promoting environmental responsibility and sustainable living. The celebrations brought together over 250 participants, including villagers, employees, and local community members, encouraging collective action towards environmental conservation and climate responsibility.
Surya Roshni
Surya Roshni Limited has launched ‘Surya Bole Safaai Ko Ya’, a multi-city environmental initiative ahead of World Environment Day to promote cleaner public spaces, environmental awareness, and community participation as part of its ESG commitments. In partnership with AASHRAY Foundation, the company is undertaking cleanliness, beautification, and public space redevelopment projects across Delhi, Mumbai, and Kolkata. In Delhi, Surya Roshni is redeveloping and adopting the Chhath Ghat at ITO for a year, where employee volunteers have participated in cleanup and wall-art activities, while the company will also support its ongoing maintenance. In Mumbai, it is backing a seven-day coastal cleanup drive across key locations including Mahim Beach, Dadar Chowpatty, Carter Road Promenade, and Bandra Fort to encourage responsible waste management. In Kolkata, the campaign focuses on environmental action around Ahiritola Ghat and nearby public areas, promoting citizen participation and collective responsibility for cleaner riversides and public spaces. Through employee volunteering, community engagement, and implementation partnerships, the initiative aims to create cleaner surroundings while encouraging sustainable practices and responsible civic behaviour.
Ascenta
This World Environment Day, Ascenta launched a campaign that encourages people to reflect on whether the way we live is truly sustainable. The campaign film showcases the beauty of untouched mountain landscapes and the natural surroundings of its project, highlighting the idea that true luxury lies in preserving and respecting nature. Through the campaign, Ascenta emphasises that sustainability is a core part of its development philosophy, influencing how it selects land, designs spaces, and builds communities. The company focuses on responsible practices such as preserving native greenery, adopting solar-powered solutions, and reducing water consumption to create developments that are mindful of the future.
SHREE
To mark World Environment Day 2026, SHREE has launched a three-day sapling distribution campaign across its stores under the #NowForClimate initiative, with customers receiving saplings as part of the celebration. Alongside this effort, the company is focusing on more sustainable garment production by using digital fabric printing, which significantly reduces water consumption compared to traditional printing methods. Digital printing uses nearly 90% to 95% less water by applying ink directly onto fabric and eliminating multiple washing processes. Currently, around 90% of SHREE’s fabrics are digitally printed and nearly 85% are made from natural fibres, with plans to increase the use of sustainable materials and practices in the future.
