Mumbai: PR Newswire, a global press release distribution platform, has announced its Affiliate Membership with the Public Relations Consultants Association of India (PRCAI), reinforcing its commitment to advancing professional standards, ethical communications practices and industry collaboration in India.
The partnership will enable PR Newswire to actively participate in PRCAI’s industry forums, thought leadership initiatives and key discussions shaping the future of public relations and corporate communications. Through the affiliation, the company aims to contribute to initiatives focused on strengthening industry best practices, fostering knowledge exchange and supporting the evolving needs of the communications sector.
The move comes at a time when India’s communications landscape is undergoing significant transformation, driven by digital innovation, artificial intelligence and changing stakeholder expectations.
Commenting on the partnership, Winston D’Souza, Business Head, PR Newswire India, said, “India’s communications industry is at a pivotal moment, shaped by digital transformation with AI-driven visibility, and evolving stakeholder expectations. Our partnership with PRCAI is a step towards achieving this and strengthening the network for faster and better results.”
Echoing the sentiment, Amit Yadav, Business Head, PR Newswire India, said, “Our affiliate membership with PRCAI reflects our commitment to supporting industry dialogue, enabling knowledge exchange, and contributing to the professionalization of PR and corpo
rate communications in India.”
As part of the affiliation, PR Newswire will become a practicing member of the Client–Consultancy Partnership Charter and gain opportunities to contribute thought leadership content through PRCAI channels. The partnership will also provide access to speaking opportunities at flagship industry events, participation in reports and research initiatives, as well as training programmes, masterclasses and HR forums.
Additionally, the association will connect PR Newswire with PRCAI’s network of more than 180 member organizations, facilitating greater collaboration across the communications ecosystem.
PR Newswire India is jointly led by Winston D’Souza and Amit Yadav, both of whom have spent over 15 years with the organization and have played a significant role in expanding the company’s footprint in the Indian market. Under their leadership, the company has focused on strengthening operational capabilities, driving innovation and fostering sustainable business growth.
The affiliate membership marks another step in PR Newswire’s efforts to support the advancement of India’s public relations and communications industry while contributing to a more connected, informed and professionally driven ecosystem
