Mumbai: Eros Innovation has unveiled its Cultural AI Platform, which the company describes as the world’s first artificial intelligence ecosystem designed to understand, preserve and express culture across languages and digital experiences. The launch marks a significant milestone in the evolution of AI, moving beyond language processing to incorporate cultural context, emotional intelligence and identity-driven interactions.
First introduced at the IndiaAI Impact Summit in February 2026, the platform is now available in 34 global languages and is powered by two core technologies — Eros LCVM (Large Cultural Voice Model) and Eros Persona AI. Together, they form the foundation of what the company calls a new category of artificial intelligence: Cultural AI.
Unlike traditional AI systems that focus primarily on text and language generation, the Eros Cultural AI Platform has been developed to retain cultural authenticity, emotional depth, performance nuances and contextual understanding across languages. According to the company, LCVM can generate continuous performances lasting up to five minutes while maintaining voice consistency, accurate lip-syncing and culturally relevant expression. Persona AI serves as the identity layer, enabling digital personalities and characters to maintain continuity across different platforms and experiences.
The platform has been built on a rights-cleared dataset comprising more than 11,000 films and over 100,000 characters. It combines multilingual voice capabilities, music generation, storytelling, character performance and persistent digital identity within a unified architecture. The technology is accessible through the Eros Universe Super App, allowing creators to build, animate and interact with culturally intelligent digital personas.
The Cultural AI ecosystem consists of five integrated layers: Eros LCM, which powers cultural intelligence and storytelling; Eros LCVM, focused on multilingual voice, music and performance; Eros Persona AI, enabling persistent digital identities; Eros Creator, a suite of tools for creators and enterprises; and Eros Universe, the consumer-facing distribution platform.
The company clarified that every Persona generated through the platform represents a fictional identity and does not reproduce or depict any real-world actor, performer or public figure.
Speaking on the launch, Ridhima Lulla, Co-Founder and Co-President of Eros Innovation, said, “The Eros Cultural AI Platform is the culmination of years of work on one foundational question: can AI be built to understand culture, not just language? LCVM and Persona AI are the answer. The platform is live today. The first consumer product follows next week. And what comes after that is only possible because of what we built here.”
Highlighting the strategic significance of the technology, Kishore Lulla, Founder and Chairman of Eros Innovation, said, “The LCM family launched at the IndiaAI Summit as a sovereign AI initiative of India. LCVM is its voice, the layer that makes cultural intelligence audible, performable and distributable across 34 languages. Everything that follows is built on this foundation.”
The launch was also attended by S. Krishnan, Secretary, Ministry of Electronics and Information Technology (MeitY), who emphasized the importance of developing AI systems that preserve cultural and linguistic diversity.
“India has the opportunity to lead not only in language AI, but also in the development of AI systems that understand culture, identity and context. As we build India’s sovereign AI capabilities, preserving our linguistic diversity, cultural heritage and creative traditions in the digital age will become increasingly important,” he said.
With the launch of the Cultural AI Platform, Eros Innovation aims to position itself at the intersection of artificial intelligence, entertainment and cultural preservation, enabling creators, enterprises and consumers to engage with AI experiences that are rooted not only in language but also in the cultural identities that shape human expression.
