New Delhi: Amar Ujala has expanded its digital distribution strategy with the launch of the Amar Ujala FAST (Free Ad-Supported Streaming Television) Channel across multiple Connected TV (CTV) and FAST platforms, further extending the reach of its Hindi news and infotainment content to audiences consuming content on large-screen devices.
The channel is now available on several platforms, including TCL TV, JioTV, JioTV+, Swift TV, Neo TV, and YouTube Live, enabling viewers to access Amar Ujala’s programming across a broader range of connected devices and streaming environments.
The launch represents a significant step in Amar Ujala’s ongoing digital transformation efforts as the media company seeks to strengthen its presence in the rapidly evolving streaming landscape. By expanding into FAST and CTV ecosystems, the publisher aims to improve content accessibility while engaging audiences who are increasingly shifting towards internet-enabled television viewing.
Industry observers have noted the growing adoption of Connected TV platforms in India, driven by increasing smart TV penetration, affordable broadband connectivity, and changing consumer viewing habits. FAST channels have emerged as an important distribution avenue for media companies looking to reach digital-first audiences through ad-supported streaming models.
With its latest rollout, Amar Ujala is positioning itself to capitalize on the rising consumption of news and infotainment content on Connected TV devices. The company said the move will help deepen audience engagement while enhancing its reach across India’s expanding CTV ecosystem.
