Mumbai: KLF Nirmal, a coconut hair oil brand, has announced the appointment of Indian women cricketer Shreyanka Patil as its Brand Ambassador for Karnataka. The partnership marks a significant step in the brand’s efforts to strengthen its connect with consumers in the state while celebrating inspiring stories of determination and achievement.
As part of the association, KLF Nirmal has also launched a special initiative to support aspiring young women cricketers from rural Karnataka. Through this initiative, the brand aims to encourage greater participation of women in sports and provide emerging talent with opportunities to pursue their cricketing ambitions.
Shreyanka Patil, who is currently representing India at the ICC Women’s T20 World Cup 2026 being held in England & Wales, has established herself as one of the most promising talents in Indian cricket. A proud Karnataka cricketer and a key member of the Royal Challengers Bengaluru Women’s team, Shreyanka’s journey from grassroots cricket to the international stage continues to inspire young girls across the state.
Speaking on the association, Ashik Jose, Marketing Manager at KLF Nirmal Industries Pvt. Ltd., said, “Shreyanka is a natural fit for the KLF Nirmal brand. Her strong roots, determination, authenticity, and inspiring personality closely reflect the values that our brand stands for. She represents the aspirations of today’s young generation while staying connected to her origins. Through this partnership, we hope not only to strengthen our connection with consumers across Karnataka but also to inspire young girls to pursue their dreams with confidence.”
Expressing her excitement about the partnership, Shreyanka Patil said, “I am delighted to partner with KLF Nirmal, a brand that has earned the trust of families for generations. It is truly an honour to be associated with such a legacy brand and to represent KLF Nirmal in its upcoming campaign across Karnataka. I am excited to be part of this journey and look forward to connecting with consumers while contributing to the brand’s continued growth and success.”
The collaboration reinforces KLF Nirmal’s commitment to building meaningful consumer relationships while supporting initiatives that create a positive social impact. The campaign featuring Shreyanka Patil will be rolled out across television, digital platforms, retail channels, and on-ground activations across Karnataka in the coming months.
With this association, KLF Nirmal aims to celebrate the spirit of ambition, perseverance, and empowerment while encouraging young women to pursue their goals with confidence.
