Mumbai: Jiostar, the official broadcaster and streaming partner of the ICC Women’s T20 World Cup 2026 has announced a powerful line-up of sponsors for the upcoming tournament, highlighting the increasing interest of leading brands in women’s sports and its expanding commercial ecosystem.
The sponsorship portfolio brings together companies from multiple industries, including artificial intelligence, consumer electronics, luxury, FMCG, beverages, and wellness, demonstrating the growing influence of women’s cricket as a premium sports and entertainment platform.
Leading the sponsor roster are *Google Gemini, Herbalife, Havells, and Parle Products as Co-Presenting Partners. The tournament will also see *Google Pay, Rado, and Campa Energy join as Associate Partners, while *adidas* has been named the Title Partner for the pre and post-live shows.
The ICC Women’s T20 World Cup 2026 also marks several significant first-time partnerships. adidas has become the first global sportswear giant to align with women’s cricket on JioStar, bringing a major international sports brand into the women’s cricket ecosystem. Meanwhile, luxury watchmaker Rado is entering the live cricket conversation for the first time, and Campa Energy has selected women’s cricket as a strategic platform to build brand visibility and cultural connection.
The diverse participation of brands reflects the continued evolution of women’s cricket on JioStar, with more industries recognising the tournament’s ability to attract audiences and deliver meaningful brand engagement.
“Brands now view women’s sport as a marketing and growth platform, and this shift can be attributed to Team India’s maiden ICC Women’s World Cup title in 2025. The ICC Women’s T20 World Cup offers advertisers a unique opportunity to align with a property that combines elite competition and a rapidly expanding fan base,” said Anup Govindan, Head of Sales – Sports, JioStar. “The participation of brands across diverse sectors and categories that have never before associated with women’s cricket, is the clearest indicator yet of the commercial maturity this ecosystem is beginning to achieve.”
The latest sponsorship announcement highlights the changing landscape of sports marketing, where women’s cricket is emerging as a valuable destination for brands seeking deeper audience connections and long-term growth opportunities.
The ICC Women’s T20 World Cup 2026 will begin on *12th June, with hosts England facing Sri Lanka in the opening match at 11:00 PM IST. India will start their campaign against Pakistan on **14th June at 7:00 PM IST
