New Delhi: Cheil India has unveiled a new campaign for Samsung Galaxy A Series, spotlighting the trust Indian consumers have placed in the smartphone brand over the years and positioning the device as more than just technology — but a trusted everyday companion.
Titled ‘Trusted by India’, the campaign draws from consumer confidence built over time through meaningful experiences rather than product specifications alone. Anchored by the emotional anthem ‘Humne India ka Bharosa Kamaya Hai’, the campaign celebrates the role the Galaxy A Series has played in everyday moments across the country.
According to the campaign narrative, Samsung Galaxy A Series has emerged as the No.1 brand in Trust, Security and Recommendations among mid-range smartphones in India, with 23.2% of consumers in the ₹10,000–₹50,000 segment identifying it as their most trusted smartphone brand and 34.7% considering it the most secure mid-range smartphone series.
Conceptualised by Cheil India, the campaign film takes audiences across diverse Indian landscapes — from the lakes of Kashmir to the backwaters of Kerala — portraying moments of connection, reassurance, and everyday experiences enabled through the smartphone.
Rather than focusing on hardware specifications, the film highlights emotional milestones: a video call that bridges distances, a message sent on the first day of work, and moments of connection shared over conversations and digital interactions.
Through these moments, Samsung Galaxy A Series is positioned as a device that has gradually become embedded in consumers’ daily lives and relationships.
Sharing his thoughts on the campaign, Shirish Agarwal, Head of Marketing, MX Business, Samsung India, said, “Our goal with the Galaxy A series has always been to create mobile experiences that feel personal, impactful, and deeply connected to Indian consumers. The ‘Trusted by India’ campaign stems directly from that mission, celebrating the incredible trust and emotional bond our consumers have built with us over the years. We are thrilled to bring this campaign to life in a way that feels authentic, human, and proud of its cultural roots.”
Sharing his insights about the campaign, Kaushik Datta, Sr. Executive Creative Director, Cheil India, said, “For a brand, there’s no better place to be than one where a nation of billion places its trust in you. So, to mark this big milestone, we looked back at the little moments that got us here. The smiles. The bonds. The tears. The memories. One way to look at this film is as a love letter to the millions of people who made us a part of their lives.”
With the new campaign, Cheil India and Samsung aim to strengthen the emotional positioning of the Galaxy A Series while reinforcing the brand’s leadership in India’s competitive mid-range smartphone segment through storytelling rooted in trust, familiarity and everyday experiences.
Credit list
Agency: Cheil India
COO: Kumar Awanish
CCO: Vikash Chemjong
Business Director: Daesung Dee Kim
Sr. ECD: Kaushik Dutta
Creative Team: Purnank Kaul, Ipsita Nayak, Akansha Rana, Abhijit, Anna JoyceHOD Business: Shruti Negi
Account Management: Tanushree Sharma, Siddharth SharmaHOD Strategy: Aparajita Biala,Strategy Team: Arnab Datta ChaudhuriSocial Team: Yatin Gupta, Utkarsh Seth, Gulneet Kaur
