Mumbai: Lionsgate Play, the premium streaming platform known for its curated line-up of international entertainment, has announced a strategic partnership with PlayboxTV, one of India’s rapidly growing entertainment aggregation platforms.
Through the collaboration, PlayboxTV subscribers across all plans will gain access to Lionsgate Play’s premium library of global content spanning blockbuster films, critically acclaimed series, exclusive premieres and international titles across genres and languages, delivered through a unified viewing experience.
The partnership marks a strategic expansion for both platforms as they look to strengthen their presence in India’s evolving digital entertainment landscape. For Lionsgate Play, the collaboration broadens access to premium Hollywood content among Indian audiences, while PlayboxTV further enhances its proposition as an integrated entertainment destination.
With Lionsgate Play now integrated into PlayboxTV’s content ecosystem, viewers will gain access to a broad catalogue of globally recognised titles localised for Indian audiences. The offering includes action franchises such as The Expendables, Greenland, John Wick, Den of Thieves and Rambo; drama and thriller titles including The Taj Story, Kabul, Paris Has Fallen, Shelter, The Bayou, Primitive War and Vigil; as well as acclaimed series like Normal People and Heated Rivalry. The slate also includes regional titles such as Soothravakyam, Kaalidas 2 and Detective Ujjwallan.
Commenting on the partnership, Vaibhavi Parikh, Senior Vice President – Partnership and Alliances, Lionsgate Play, said, “At Lionsgate Play, we believe distribution is as important as content, and our partnerships with Playbox TV reflects that conviction. By integrating Lionsgate Play’s globally celebrated content library with Playbox TV’s growing consumer ecosystem, we are making premium storytelling more seamless and accessible for audiences, where they already are. As viewing habits continue to evolve, this collaboration creates a simpler and more engaging way for audiences to discover high-quality entertainment across genres – all in one place.”
Sharing his views on the association, Aamir Mulani, Founder & CEO, PlayboxTV, said, “We built PlayboxTV to simplify how India watches content. Partnering with Lionsgate Play is a natural next step in that journey. Their reputation for bold, globally celebrated storytelling complements the diverse content ecosystem we’re building. Together, we’re giving Indian audiences a seamless gateway to premium Hollywood entertainment.”
