Gurugram: Hyundai Motor India Limited (HMIL) has unveiled a new AI-led brand film to commemorate its 30-year journey in India, celebrating three decades of trust, innovation and progress in one of its most significant global markets.
Designed through the imaginative lens of a young child, the film recreates Hyundai’s evolution in India and reflects the company’s legacy of shaping the country’s automotive landscape through technology, customer-centricity and future-focused mobility solutions.
The campaign uses artificial intelligence to reimagine Hyundai’s product journey over the last three decades, bringing together iconic milestones across generations of vehicles. From the introduction of the SANTRO and early models such as the ACCENT, VERNA, i10 and i20, to category-defining products including the CRETA, VENUE and ALCAZAR, the film traces the brand’s growth alongside India’s own transformation. It also showcases Hyundai’s future mobility ambitions through advanced offerings such as the IONIQ 5 and CRETA Electric.
Beyond product milestones, the campaign highlights the values that Hyundai says have shaped its relationship with Indian consumers — trust through customer focus, pride in contributing to India’s growth story and progress driven by innovation and technology.
Commenting on the launch of the new fully AI-led product film, Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said, “As we celebrate three decades of our journey in India, this brand film made with AI allowed us to do something special – to revisit and recreate defining moments from our past in a way that feels fresh and immersive. From our earliest products to our latest innovations, AI helped us reimagine our journey through the eyes of a child, blending nostalgia with a forward-looking perspective. This reflects not just where we have come from, but also how we continue to innovate in the way we connect with our customers.”
The film reflects Hyundai’s evolving approach to brand storytelling by combining emerging technologies with emotional narratives to deepen consumer engagement.
Over the last 30 years, Hyundai Motor India has emerged as one of India’s leading mobility brands, strengthening its position through manufacturing excellence, product innovation and a sustained focus on delivering customer value while supporting the country’s automotive growth story.
