New Delhi: Intex Technologies, a consumer electronics brand, has announced its association as an on-ground branding partner for the upcoming India-Ireland T20I series to be held at Stormont Cricket Ground, Belfast.
As part of the partnership, Intex will secure prominent in-stadium visibility through branding across key assets including boundary ropes and perimeter boards during the two-match T20I series scheduled for June 26 and June 28.
The India-Ireland contest has generated significant anticipation among cricket audiences, with expectations surrounding the international T20 debut of emerging Indian batting talent Vaibhav Sooryavanshi adding to the excitement. The possibility of witnessing one of Indian cricket’s rising stars make his debut has further elevated fan interest in the series.
With millions of viewers expected to engage across television and digital platforms, the series presents a strong opportunity for brands to build visibility and connect with India’s large and passionate cricket audience.
Commenting on the association, Keshav Bansal, Director, Intex Technologies, said, “Cricket continues to be one of the most effective platforms for engaging with consumers at scale. When India plays, India watches — and Stormont will be no exception. This series carries even greater excitement with the expected international T20 debut of Vaibhav Sooryavanshi. Our presence through in-stadium branding allows Intex to be part of these defining sporting moments and the conversations that follow.”
The association forms part of Intex’s broader sports marketing strategy aimed at strengthening brand visibility through high-impact cricketing properties.
The Ireland series follows the company’s recent engagement with the India-Afghanistan series, reflecting Intex’s continued investment in premium sporting platforms to deepen consumer engagement and reinforce its connection with cricket audiences across markets.
By maintaining a consistent presence across India’s international cricket calendar, Intex continues to leverage sport as a strategic medium to build brand salience and participate in moments that drive large-scale audience attention and cultural relevance.
