New Delhi: Uber, one of India’s leading ridesharing platforms, has appointed Arpit Tyagi as Head of Advertising in India, reinforcing the company’s focus on expanding its advertising business and strengthening partnerships with brands, agencies, merchants and marketers across the country.
The appointment comes as Uber Advertising enters its next phase of growth in India, with the company establishing a dedicated India-based advertising team under Tyagi’s leadership, supported by Uber Advertising’s regional and global teams.
The move marks a significant milestone for Uber Advertising as it deepens investment in one of its fastest-growing markets and aims to broaden engagement with advertisers through solutions designed to connect brands with consumers in real-world, high-intent moments.
In his new role, Tyagi will lead Uber Advertising’s commercial strategy and operations in India, driving growth across the company’s advertising offerings and enabling brands to engage audiences across the Uber platform.
Tyagi brings more than 15 years of experience across advertising, media, marketing technology and digital transformation. He spent a significant part of his career at Amazon, where he worked with brands and agencies through Amazon Ads to develop retail media and data-led marketing strategies. Most recently, he served as Director, Enterprise Sales at The Trade Desk, leading strategic partnerships with some of India’s largest advertisers and agencies.
Commenting on the appointment, Michael Levine, Head of APAC Sales, Uber Advertising, said, “India is one of the most dynamic and exciting advertising markets in the world, and Uber is uniquely positioned to help brands connect with consumers at moments that matter. Arpit brings a strong understanding of the evolving advertising ecosystem, and a proven track record of building high-performing businesses. We’re excited to welcome him to Uber and look forward to the next phase of growth under his leadership.”
Speaking on his new role, Arpit Tyagi, Head of Uber Advertising, India, said, “Consumers today expect relevance, convenience and meaningful experiences. Uber sits at the intersection of people’s everyday movements and decisions, creating unique opportunities for brands to engage audiences in highly contextual and measurable ways. I’m excited to join Uber at such a pivotal moment and look forward to working with our partners to help them achieve their business objectives through innovative advertising solutions.”
Available across more than 35 markets globally, Uber Advertising helps brands build awareness, drive consideration and deliver measurable performance by engaging consumers during moments of movement, intent and discovery.
In India, Uber Advertising has expanded rapidly, partnering with more than 200 brands and agencies to drive business outcomes at scale. The company has recorded strong momentum across sectors including CPG, media and entertainment, technology, ecommerce and retail, reflecting growing demand for advertising opportunities integrated into the rideshare ecosystem
