New Delhi: OPPO India has launched its latest campaign for the upcoming OPPO Reno16 Series, bringing alive the brand’s long-standing philosophy of #LiveItYourWay. Ahead of the smartphone series launch scheduled for 2 July, the campaign highlights self-expression, individuality and the courage to pursue one’s passion, with actor Janhvi Kapoor leading the narrative.
Built around a generation that increasingly views creativity as a way of life, the campaign reflects how young consumers are redefining success on their own terms while using technology as a tool for authentic self-expression and meaningful experiences.
At the centre of the campaign film is the story of Rhea, an aspiring musician who shares her singing video online but begins to question herself after facing self-doubt. Encouraged by a heartfelt message from her father and reminded of her childhood confidence through an old performance photograph, she reconnects with her passion and takes a bold step toward performing at a campus audition.
Adding emotional resonance to the campaign is a reimagined version of the iconic track Jugni, symbolising freedom, identity and self-discovery. The soundtrack complements the protagonist’s transformation and positions the campaign as a celebration of individuality and creative confidence.
Throughout the film, the OPPO Reno16 Series is positioned as an enabler of creativity, integrating features such as AI Remix Collage and OPPO Bubble to demonstrate how technology can support intuitive content creation and storytelling.
The campaign also features OPPO Enco Air5, showcasing its 52dB Active Noise Cancellation capabilities to create immersive moments that help users stay focused and connected to their passions.
Designed for today’s creator-led generation, the Reno16 Series introduces a range of AI-powered creativity tools aimed at making content creation, editing and sharing more seamless and immersive. Combined with OPPO’s imaging technology and intelligent software experiences, the device aims to support users across every stage of their creative journey.
Commenting on the campaign, Sushant Vashistha, Head of Digital Marketing, OPPO India, said, “Today’s generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign “Live It Your Way” is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way.”
Adding to the campaign, Goldee Patnaik, Head of Communications, OPPO India, said, “Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today’s generation doesn’t just use technology to capture moments – they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we’ve brought together an intelligent ecosystem that seamlessly supports every stage of that journey – from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.”
Sharing her association with the campaign, Janhvi Kapoor said, “What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it’s been my own journey too- learning to trust myself, embrace my voice, and keep moving forward despite the noise. That’s what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering.”
To maximise reach, OPPO India has rolled out the campaign across digital platforms, cinemas, OTT platforms and out-of-home (OOH) media, reinforcing Reno’s positioning around creativity and self-expression.
Since its launch in 2019, the Reno Series has evolved as a platform focused on empowering users through imaging innovation, intelligent experiences and design-led technology. With the Reno16 Series, OPPO continues its focus on enabling consumers to create, express and share their stories with greater confidence.
