Mumbai: Bisleri International has appointed Khushbu Mav as Lead – Experiential Marketing, where she will spearhead the company’s experiential marketing initiatives focused on enhancing consumer engagement through brand experiences, partnerships, events and culture-led activations.
Announcing the move on LinkedIn, Mav shared, “Back to building experiences. After a short break, I’m excited to be joining Bisleri International as Lead – Experiential Marketing. Looking forward to creating memorable experiences, learning and growing with the team, and getting back to doing what I enjoy the most.”
Mav brings close to a decade of experience across brand marketing, experiential marketing, events and consumer engagement. Before joining Bisleri International, she served as Brand Experience Manager at United Breweries, where she led large-scale brand experience platforms and cultural marketing initiatives.
Prior to that, she was Manager – Marketing & Events at Swiggy SteppinOut, managing marketing campaigns and event-led consumer engagement programmes. Earlier in her career, she held marketing roles at Dineout and Nava Bharat Media, and began her professional journey as a Research Analyst at GEP Worldwide.
With experience spanning food, beverage, music, sports and lifestyle sectors, Mav has built a strong track record in creating consumer-first brand experiences. In her new role at Bisleri International, she is expected to strengthen the company’s experiential marketing strategy by driving immersive brand engagements and reinforcing consumer connect through innovative activations.
