Mumbai : Prakul Bakshi Events (PBE), one of India’s leading entertainment and artist management companies, has announced the appointment of Jesse Julka as its Chief Executive Officer (CEO), reinforcing the company’s commitment to accelerating growth and strengthening its leadership in the live entertainment industry.
With over 26 years of experience spanning entertainment, media, artist management, digital content, and brand partnerships, Jesse Julka brings a wealth of strategic and operational expertise to the organization. His appointment marks a significant milestone in PBE’s journey as the company continues to expand its presence across India’s rapidly evolving entertainment landscape.
Speaking on the appointment, Jesse Julka said,”Working alongside Prakul Bakshi and Paras Bakshi, my focus is on building PBE into an institution with sharper strategy, stronger operations, and a team built for where this industry is heading, not where it’s been.”
In his new role as CEO, Jesse will oversee the company’s overall business strategy, artist management, commercial partnerships, and day-to-day operations. He will also focus on unlocking new revenue opportunities, strengthening client relationships, and delivering greater value for artists, venues, brands, and strategic partners.
Prakul Bakshi Events has established itself as a prominent name in India’s entertainment ecosystem through its work in live entertainment, artist management, ticketed events, brand collaborations, and experiential marketing. Under its strengthened leadership team, the company aims to build scalable, sustainable growth while continuing to deliver innovative entertainment experiences and long-term value for stakeholders.
















