Mumbai: Real estate investment platform Arbour has appointed Media Mantra Group as its public relations and communications partner following a multi-agency pitch, as the company looks to strengthen its brand positioning and stakeholder engagement across India’s alternative investment landscape.
Under the mandate, Media Mantra Group will lead Arbour’s strategic communications, media engagement and brand positioning efforts. The agency will also support the firm’s leadership positioning in the areas of real estate private credit and private equity as Arbour expands its platform and distribution network.
The appointment comes as Arbour continues to scale its presence in India’s alternative investment market, with a focus on institutionalising real estate investment through private credit and private equity offerings.
Chirag Mehta, Founder at Arbour, said, “We’ve been institutionalising real estate investment at scale across private credit and private equity. As our distribution network and deal pipeline grow, credible, consistent communication is what earns and keeps that trust. We put Media Mantra through a rigorous pitch process, and their command of finance and investment storytelling stood out. We look forward to a partnership that builds recognition for Arbour across our network and the wider industry.”
Commenting on the mandate, Puja Pathak, Founder & Director of Media Mantra, said, “We are delighted to partner with Arbour at a pivotal time for India’s real estate investment management space. Arbour’s approach, backed by rigorous screening, technology-led risk mitigation, and a strong track record, gives us a compelling story to tell. Our focus will be on building sustained visibility for the brand and establishing its leadership as a credible voice for sophisticated investors evaluating real estate as an asset class.”
She further added, “By combining our deep understanding of the real estate, alternative investments, and wealth management sectors with our multi-platform communication capabilities, we are well-positioned to help Arbour build a stronger brand presence, manage reputation, and reach new audiences.”
Beyond media relations, Media Mantra Group will work with Arbour on stakeholder engagement initiatives and ensure consistent external communication as the company expands its distribution network and strengthens relationships with institutional stakeholders.
Media Mantra is a full-service public relations and digital communications agency with a client portfolio spanning finance, technology, gaming, automotive and education. The agency has also expanded its presence in the BFSI and alternative investments sectors through mandates with fund houses, fintech companies and investment platforms.
