Dubai: Simple Technology Holdings Ltd. (“Simple Tech”), an ADGM-incorporated digital economy platform spanning consumer gaming, media and Web3 B2B infrastructure, has appointed Jonne Välilä as Co-Founder to lead its Web3 vertical and mergers and acquisitions (M&A) strategy.
In his new role, Välilä will oversee the sourcing, negotiation and integration of acquisitions as Simple Tech expands its Web3 infrastructure and services portfolio ahead of its planned public listing.
Simple Tech operates across two interconnected business segments—consumer gaming and media products that drive large-scale user engagement, and Web3 B2B infrastructure solutions including payment software, on/off-ramp rails, marketing and user acquisition technologies.
As part of its expansion strategy, the company is targeting the completion of 15 acquisitions and deployment of $200 million in equity capital over the next 12 months. The initiative aims to consolidate Web3 infrastructure and services businesses into a unified roll-up platform while strengthening the company’s position ahead of its public market plans.
Välilä’s mandate will include identifying acquisition opportunities, leading integration efforts and supporting the development of Simple Tech’s investment strategy for the Web3 vertical.
To support its growth plans, Simple Tech is also exploring talent expansion from India across AI engineering, operations and deal execution functions. The company is building AI-enabled infrastructure across its portfolio operations and data systems, including collaboration with an India-based firm to integrate AI agents designed to continuously learn and improve.
Välilä brings experience as an entrepreneur and digital asset investor, having been active in the sector since 2018. He previously co-founded eBrands, an e-commerce serial acquisition company that built a portfolio of 30 brands, and founded Wealthrone Capital, a Web3 investment firm.
He joins Simple Tech’s Web3 vertical with acquisition and integration experience, complementing the founding team’s track record of executing 13 deals through Oneverse Gaming Technology.
“Jonne’s track record is creating value through margin expansion after the deal closes—consolidating cost bases, integrating operations, and compounding EBITDA across a portfolio of acquired businesses. It’s the same playbook he’s run in previous roll-ups, and it’s exactly what the Web3 side of our platform needs as we acquire and integrate at scale,” said Prashanth Joshua, Founder of Simple Technology Holdings.
“Simple Tech has already proven both sides of this platform work independently and profitably,” said Jonne Välilä. “I’m joining to build out the Web3 side with the same discipline — sourcing and integrating real, cash-generative businesses, not speculative ones. Wealthrone had already built a strong acquisition pipeline and was preparing to make its first acquisitions in the Web3 space. Joining forces with Simple Tech allows us to accelerate that vision and build a much larger and stronger platform together.”
