New Delhi: DoubleVerify, the software platform for media quality verification, ad performance optimisation and campaign measurement, is witnessing growing momentum in India as advertisers increasingly adopt AI-powered media optimisation solutions to improve campaign performance, operational efficiency and transparency.
Driving this growth is the increasing adoption of DV Scibids AI™, DoubleVerify’s AI-powered campaign optimisation technology that enables advertisers to automate bidding strategies using impression-level data, first-party data and trusted third-party measurement inputs. The platform dynamically generates customised bidding algorithms aligned with individual campaign objectives, helping marketers improve performance while significantly reducing the operational burden of manual campaign optimisation.
DV Scibids AI is powered by DV Neura™, DoubleVerify’s dynamic artificial intelligence engine embedded across the DV Media AdVantage Platform (DV MAP™). By combining advanced AI capabilities with trusted media quality and performance insights, the solution enables advertisers to automate optimisation, accelerate decision-making and deliver stronger campaign outcomes throughout the media lifecycle.
Commenting on the growing adoption, Samir Karpe, Country Manager, DV India, said, “Indian advertisers and agencies are embracing AI-powered optimisation at a rapid pace as they look to improve efficiency, scale performance, and simplify increasingly complex digital campaigns. We are seeing strong adoption of DV Scibids AI across the market because it enables media teams to move beyond manual optimisation and instead focus on higher-value strategic decision-making. Some of these clients include CPG and e-commerce clients who are leveraging this to manage large volumes of data to improve ROI.”
According to DoubleVerify, Indian marketers spend nearly 12 hours each week manually optimising digital advertising campaigns, highlighting the opportunity for AI-driven automation to improve both productivity and campaign effectiveness.
“The time-saving impact alone is significant,” added Karpe. “But what makes this especially meaningful is that advertisers are not just gaining efficiency, they are also improving optimisation precision and enabling campaigns to react more intelligently to business outcomes and performance signals in real-time.”
As India’s digital advertising market continues to expand, DoubleVerify sees the country as a key market for innovation and AI-led media optimisation. The company remains focused on strengthening its local presence through investments in technology, strategic partnerships and talent while supporting advertisers with solutions that enhance media transparency, quality and measurable business outcomes.
The growing adoption of DV Scibids AI reflects a broader shift among Indian advertisers towards intelligent, data-driven media buying as brands seek to maximise return on advertising investments in an increasingly complex digital ecosystem.
