Mumbai: Art of Time (Aetas Retail Pvt. Ltd.), a luxury watch retailer, has appointed Ashwin Menon as its Chief Marketing Officer (CMO) as the company looks to strengthen its marketing leadership amid expansion of its luxury and bridge-to-luxury retail portfolio.
In his new role, Menon will lead the company’s marketing strategy, consumer engagement and growth initiatives across Art of Time and CIRCA, the group’s bridge-to-luxury retail business.
The appointment comes as Art of Time continues to expand its footprint in India’s luxury watch market. Over the past year, the company has launched TimeVallée boutiques in Bengaluru, Chennai and Hyderabad while broadening the reach of its Art of Time and CIRCA retail formats. The retailer is targeting a growing base of affluent, aspirational and first-time luxury consumers across multiple price segments and markets.
Menon brings over 12 years of experience across the consumer, telecom and automotive sectors. Before joining Art of Time, he served as Head of Marketing at Enrich Beauty, a WestBridge Capital-backed venture. He has also held leadership roles at Vodafone Idea and Tata Motors, where he led brand-building, consumer engagement and business growth initiatives.
Commenting on the appointment, Gaurav Bhatia and Bharat Kapoor, Founders, Art of Time, said, “Art of Time has successfully built a platform that brings together some of the finest watch maisons in the world while creating an elevated retail experience for our clientele. As we continue to scale the business and strengthen our leadership in India’s luxury watch market, investing in leadership capabilities and consumer-centric growth remains a strategic priority for us. We are confident that Ashwin’s deep understanding of brand building and growth engines will help us further strengthen our consumer connect and drive the next phase of growth for Art of Time and CIRCA.”
Speaking on his appointment, Ashwin Menon, Chief Marketing Officer, Art of Time, said, “Today’s luxury consumer is looking beyond the product they value seamless experiences across every touchpoint, meaningful engagement and authentic conversations with brands. At the same time, India’s watch industry has witnessed remarkable growth over the last decade, driven not only by aspiration but also by a growing appreciation for watchmaking, engineering and craftsmanship. Art of Time has played a pivotal role in shaping this journey by bringing together some of the world’s finest watch maisons. I look forward to building on this momentum by creating differentiated brand experiences, driving meaningful consumer engagement and strengthening Art of Time’s brand equity through fresh, consumer-centric marketing initiatives.”
