Bengaluru: iD Fresh Food, India’s fresh food brand, has appointed Rajat Diwakar, CEO India, to its Board of Directors as the company enters its next phase of growth focused on market expansion, operational excellence and long-term strategic initiatives.
The elevation is aimed at strengthening the company’s leadership framework as iD Fresh Food continues to expand across markets and categories, while advancing its broader growth strategy, including its journey towards IPO readiness.
Commenting on the appointment, P.C. Musthafa, Global CEO and Chairman, iD Fresh Food, said, “Rajat has played a pivotal role in strengthening iD’s business in India and has been instrumental in driving the company’s growth over the years. His deep understanding of the business, consumer-centric approach and strong execution capabilities have contributed significantly to building iD into one of India’s most trusted fresh food brands. His elevation to the Board reflects our confidence in his leadership and his ability to help shape the company’s long-term strategy as we enter our next phase of growth.”
Speaking on his elevation, Rajat Diwakar, CEO India and Board Member, iD Fresh Food, said, “It is an honour to join the Board at such an exciting phase of iD’s journey. Over the years, we have built a brand that consumers trust by staying committed to freshness, quality and authenticity. As we continue to scale the business, my focus will remain on building a stronger organisation, driving sustainable growth, expanding our reach and creating long-term value for all our stakeholders. I look forward to working alongside the Board and leadership team as we shape the next chapter of iD’s growth.”
Rajat joined iD Fresh Food in 2024 and has since played a key role in strengthening the company’s India operations, improving execution across functions and driving strategic initiatives to support future growth.
