Mumbai: Wozoyo, the newly launched consumer technology brand from Hong Kong-based Secure Connection, has appointed Liqvd Asia as its integrated digital marketing partner to strengthen its digital presence and support its expansion across India and the United States.
Founded by consumer technology veteran Mohit Anand, Wozoyo builds on the three-decade legacy of Secure Connection, a global consumer technology company with operations in more than 80 countries. Over the years, the company has built a strong presence across air care, IT accessories, audio solutions and enterprise technology through partnerships with leading global brands. Wozoyo marks the company’s next phase of growth, combining its category expertise with a renewed focus on innovation, design and consumer experience.
Designed in Japan, Wozoyo is built around the philosophy that technology should seamlessly enable everyday life rather than demand attention. Its portfolio includes air purifiers, charging solutions, connectivity products, laptop accessories and other everyday technology essentials, bringing together thoughtful design, dependable performance and intuitive functionality for modern consumers.
Through this partnership, Liqvd Asia will lead Wozoyo’s integrated digital marketing mandate, focusing on building the brand’s digital identity, shaping its consumer narrative and driving engagement across key markets.
Commenting on the partnership, Mohit Anand, Co-Founder and CEO, Secure Connection, said, “Wozoyo reflects our vision of creating thoughtfully designed consumer technology that simplifies everyday life. Drawing on decades of experience in the category, we wanted to build a brand that gives us the freedom to innovate across product development, design and consumer experience while staying true to our philosophy of simplicity and reliability.”
He added, “As we introduce Wozoyo across key markets, it was important for us to partner with a team that could translate this vision into a compelling digital narrative. Liqvd Asia’s integrated capabilities, strategic thinking and understanding of today’s digital ecosystem made them one of our partner for this journey.”
Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, “Wozoyo enters the market with a compelling product proposition backed by decades of category expertise and a clear brand philosophy. Our role is to shape that into a differentiated marketing narrative that resonates with today’s consumers and builds long-term brand relevance. By bringing together creativity, creators, media and performance, we look forward to helping Wozoyo establish a distinctive position in the consumer technology category.”
The collaboration brings together Secure Connection’s global consumer technology expertise and Liqvd Asia’s integrated digital marketing capabilities as Wozoyo seeks to establish a strong digital-first presence and build long-term brand equity across its priority markets.
