New Delhi: JK Lakshmi Cement (JKLC) has appointed Aniruddha Sinha as Head of Marketing as the company looks to strengthen its brand leadership and drive business growth through integrated and customer-centric marketing initiatives.
A marketing professional with over two decades of experience, Sinha brings expertise in brand strategy, digital transformation, consumer insights, channel loyalty, product innovation and business growth. During his career, he has held leadership positions at Lafarge, Nuvoco Vistas, ABP, Bharti Walmart, Spencers Retail, PepsiCo, Pernod Ricard, United Spirits and Emami.
Sinha is an alumnus of IISWBM, Kolkata, a certified digital marketer from HubSpot Academy, and a qualified Strategic Management professional from IIM Calcutta.
In his new role, Sinha will be responsible for leading JK Lakshmi Cement’s marketing strategy, brand building, consumer engagement and integrated marketing initiatives, with a focus on strengthening the company’s market presence and deepening stakeholder engagement.
Commenting on his appointment, Aniruddha Sinha, Head- Marketing, JK Lakshmi Cement, said, “I am delighted to join JK Lakshmi Cement at a time when the company continues to strengthen its leadership in the building materials sector. The brand has earned tremendous trust over the years, and I look forward to building on this strong foundation by leveraging consumer insights, digital innovation, and integrated marketing strategies to create meaningful value for customers, channel partners, and other stakeholders. Together with the team, I am excited to contribute to the next phase of the company’s growth journey.”
The appointment is part of JK Lakshmi Cement’s broader strategy to build a future-ready organization by bringing experienced leaders on board to drive innovation, customer engagement and sustainable business growth.
One of India’s leading cement manufacturers, JK Lakshmi Cement has built a strong reputation for quality, reliability and operational excellence. The company continues to strengthen its position in the construction and infrastructure sector through investments in technology, brand building and customer engagement, while focusing on creating long-term value for customers, channel partners and other stakeholders.
